The Top 3 Excuses You May Be Using Right Now.

It’s tempting to STOP doing the very things that lead to greater referrals and retention. You know- the nice things like writing a thank you note, sending an appreciation gift, or mailing your key contacts. Often these are the first things to go. Here are some excuses you (or someone you know) may be using:

  1. It’s not in the budget.
  2. I don’t have the time right now.
  3. I’m not sure what to do.


I totally understand. I think all of us have used these excuses at one time or another about something we knew we should do. You have good intentions, but things get in the way. The problem is –there can be very real consequences for doing nothing at all. Let’s look at these excuses in more depth.


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When cash flow is tight in a business, the first thing to let go are the perceived “extras.” Pay the utilities. Keep the website running. But client care gets put last on your list. The consequences may be subtle or hard to pin down. When the client doesn’t renew their contract, would a little more client care have made a difference? If you spend money on a mailing and in return you get one great referral, does it pay for itself? When things start drying up in your business, it may be the little things you quit doing that contributed.



When business picks up, you get too busy to do the little things. You think you will get back to it when things settle down. Sometimes neglecting your client retention activities contributes to things slowing down. But when you have more time, you may be running into budget issues again. It becomes a never-ending cycle.



For some business owners, knowing what to do is the thing that stops them. You may know how important it is to invest in your business relationships and have set aside time and resources to do it, but you can’t decide where to begin. Decision making is one thing that slows down the process the most. There are so many options out there and it is hard to know what is right for your business or for your clients. Once you have a plan, you can quickly and easily do it.


Imagine the difference it would make to have a steady stream of referrals and happy long-term clients. The excuses businesses use may be the exact things keeping them from what they desire. The little things are exactly the things that lead to deeper relationships, greater retention, and more referrals. It is relationship marketing and it builds your business better than any form of advertising can.


If you decide you have the budget, but don’t have the time or can’t make a decision, GET HELP. An assistant or client care concierge can help give you options and manage the process. Give up the excuses and get started taking action.

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