The Power of a Card in the Mail

How often do you receive a card in the mail?  I’m not talking about the ones that contain a general letter recapping the year like you get in December.  Not even cards from family members for your birthday.  I’m thinking of a random card to say hello.  I honestly don’t remember the last time I received one of those.

If you are like me and find bills are more common than friendly mail in your mailbox, think of how it feels when you actually receive a random, fun card in the mail.  Every day when you get your mail, you probably sort through it before you open anything.  You may pull out the important things.  Chances are the first thing you open is the most fun or interesting piece of mail.   Once you get through that, you gradually open the bills and things that must be opened and then throw away the junk mail.

On the days you actually receive something fun or interesting, it probably puts a little smile on your face.  You think kind thoughts about the person who sent it.  It may even make your day.

Strengthening Business Relationships through a Card in the Mail

a card in the mailWhat would it mean to your business if you could give your clients that kind of experience?  What if you could make their day, put a smile on their face, and have them think kind thoughts about you and your business?  The goodwill you sent would certainly come back to you in greater profits.

There is a subtle art to sending friendly cards to business connections.  If you want it to make an impact, it has to stay friendly.  You cannot mention your latest sale or newest service offering.  You shouldn’t put your business card in the mailing.  They should know who you are from your note.  The content should be of genuine interest in them.  If it is self-serving at all, it will no longer put a smile to their face.  It will be tossed with the rest of the junk mail.  Here are things you can include in a friendly card:

  • A compliment or comment about the person.
  • A memory of the last time you saw them.
  • “I was just thinking of you.”
  • Acknowledgement of something they did, or a situation they were going through.
  • Well wishes.
  • Thank you for something they did, or for just being part of your life.

Here are things that, although tempting, you should definitely leave out:

  • If you would like to learn more about (my product or service). . .
  • Did you know about my product/service?
  • If you know anyone who could use my product/service. . .
  • Your business card!

There is a time and place for a call to action. However, when you send a friendly card in the mail, it should be about giving to your business connections, not about getting.

Logistics of Sending Cards

You may be convinced that sending cards will be a good thing for your business, but you’re not sure where the time will come from to write and send all these cards.  A simple way to do it, is to make it part of your routine.  Once a day or once a week, write a quick card to someone.  If you make it a habit, it will only take a few minutes from your busy schedule.  Another option is to use an automated online system, like Send Out Cards to make it easier.

If you are looking for solutions to bring a smile to your clients’ faces, apply for a call with Touch Your Client’s Heart.  We can help you find the approach that is right for you and your business.

 

Comments

  1. Jill Stodola says:

    All good points. Put a smile on their face. People love to be appreciated & remembered.
    Just because.

    • DebBrown says:

      Jill, you’re right. It’s the just because that puts a smile on their face. When there is an ulterior motive, it isn’t received the same way.

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