Lessons Learned on a 2,900 Mile Road Trip

Last week we drove 2,900 miles in 6 days. There were lots of long days sitting in the car. The kids had homework to pass some of the time. I had books to read and work projects. There were snacks and naps. Most of the trip was monotonous. There were a few moments that will […]

3 Ways to Connect with your Customers

It should be no surprise that customers who feel connected are more likely to stick with your business. The problem is finding ways to emotionally connect with your customers while working virtually. So much of marketing involves speaking to your clients and prospects. The emotional connection comes when you interact with them.   Ask questions […]

How to Build Long Distance Business Relationships

I grew up 800 miles away from my grandparents. My husband grew up next door to his grandmother. The ways we grew our relationships with our grandparents were very different.   The way we do business today is very different, too. Years ago, all your business was done within your community. Now business is done […]

The Importance of Customer Loyalty in your Business

Loyal clients can be a great ego boost for a business owner. You know the ones. They tell you how brilliant you are. They admire your work. They tell everyone how awesome you are. It makes you feel good, doesn’t it? Everyone needs cheerleaders in their lives, but solo-preneurs especially need those kinds of advocates […]

5 Tips to Help You Earn Client Loyalty

Loyal clients can’t be swayed by coupons or special offers to try the competition. They are willing to pay more for your service and are happy to tell their friends about you. It is more enjoyable to work with people who adore you and the work you do. Follow these 5 tips to increase client […]

Tapping into the Loyalty of Man’s Best Friend

Dogs are referred to as man’s best friend because they are loyal to their owners. The relationship between man and his dog develops as man cares for him by feeding him and giving him attention. In return, the dog is always there for him. Here are the traits of a loyal dog: They follow you […]

A Plan that will Protect Your Most Important Business Assets Better than Insurance

You have insurance to cover your health, home, vehicles, belongings, and business. The insurance protects you against loss from unexpected problems. You probably wouldn’t dream of being without it. You may never use it, but you realize how important it is. While you still need insurance to cover property and liability, showing appreciation in your […]

10 Ways Appreciation Marketing Will Help You Get More Business

It is human nature to want to be recognized and appreciated. When you recognize and appreciate people in business, it makes you stand out. So often, when a consumer spends their money, it is simply a transaction. Taking the time to let them know you appreciate them and their choice to spend their money with […]

Taking Off the Invisibility Cloak: How to Make Your Tribe Feel Noticed by You

If you know anything about the Harry Potter series, you probably remember that he had in his possession an invisibility cloak. This was very convenient when he wanted to be somewhere without being seen. He could sneak and snoop and listen in without others knowing he was there. Harry struggled with just wanting to fit […]

How One Contact Turned into a 23-Year Relationship.

My first date with my husband was encouraged by mutual friends. It was a “girls ask guys” dance at college and both of us went because we had nothing better to do that weekend. We definitely felt a connection on that first date and continued dating after that. Before long we got engaged and then […]