The Real Reason Your Clients Are Leaving

The Reason Your Clients Are Leaving Did you know that 68% of customers leave a business because they don’t feel like that business cares about them? That’s more than half the customers that leave your business. Think about the customers who may have left your business. You may do exit surveys to get information from […]

Do You Have an Army of Brand Ambassadors?

Think about the people who are brand ambassadors for your business. They’re probably people who don’t directly work for you, but they’re your biggest cheerleaders. When they’re out networking and meeting new people and they hear of someone who needs your service, they’re the ones who say, “you’ve got to talk to this person.” They […]

When Should You Give Gifts that are Consumable?

Usually when you give gifts, you want something that’s long-lasting, so they keep it and they think of you. But there’s one occasion when you want to make sure your gifts are consumable, and that is when you are giving to referral partners. When you receive a referral and you give a thank-you gift, give […]

A Lesson From Pavlov’s Dog

Reward your referral partners and you will encourage them to send more. Think for a minute back to when you were a teenager and you were in science class. You learned about Pavlov’s dog. If you remember, Pavlov taught his dog how to salivate. He did that by ringing a bell and setting out food […]

Lessons Learned on an Airplane

When was the last time you rode on a commercial airplane? I was thinking about the difference between first class clients and business class clients on the airplane.  First class is where everyone wants to be.  In first class they get preferential treatment in a lot of different ways. They can be the first ones […]

Secrets to a Long and Prosperous Business Life

No one wants to be a “one hit wonder.”  Longevity means you have long-term clients who are staying around for a long time, and a business that is here to stay.  You want clients who aren’t there just for a quick taste of you, but clients who love what you do.  Clients who are your […]

How to Apologize in Business

Every once in a while, something will go wrong in your business. You might make a mistake, a vendor you work with might goof up, but the bottom line is it may cause a problem for one of your clients. It is important to extend a business apology the right way when something goes wrong. […]

The Importance of Customer Loyalty in your Business

Loyal clients can be a great ego boost for a business owner. You know the ones. They tell you how brilliant you are. They admire your work. They tell everyone how awesome you are. It makes you feel good, doesn’t it? Everyone needs cheerleaders in their lives, but solo-preneurs especially need those kinds of advocates […]

The Top 3 Excuses You May Be Using Right Now.

It’s tempting to STOP doing the very things that lead to greater referrals and retention. You know- the nice things like writing a thank you note, sending an appreciation gift, or mailing your key contacts. Often these are the first things to go. Here are some excuses you (or someone you know) may be using: […]

Relationship Marketing 101

My closest friend from college would definitely be Marlene.  We lived together for one year while we were attending BYU.  We clicked right away and had a blast together.  We sang in a choir together in the Tabernacle on Temple Square.  We made banana bread at 1:00 am.  We combined funds to rent a piano […]