Secrets to a Long and Prosperous Business Life

No one wants to be a “one hit wonder.”  Longevity means you have long-term clients who are staying around for a long time, and a business that is here to stay.  You want clients who aren’t there just for a quick taste of you, but clients who love what you do.  Clients who are your […]

How to Apologize in Business

Every once in a while, something will go wrong in your business. You might make a mistake, a vendor you work with might goof up, but the bottom line is it may cause a problem for one of your clients. It is important to extend a business apology the right way when something goes wrong. […]

The Importance of Customer Loyalty in your Business

Loyal clients can be a great ego boost for a business owner. You know the ones. They tell you how brilliant you are. They admire your work. They tell everyone how awesome you are. It makes you feel good, doesn’t it? Everyone needs cheerleaders in their lives, but solo-preneurs especially need those kinds of advocates […]

The Top 3 Excuses You May Be Using Right Now.

It’s tempting to STOP doing the very things that lead to greater referrals and retention. You know- the nice things like writing a thank you note, sending an appreciation gift, or mailing your key contacts. Often these are the first things to go. Here are some excuses you (or someone you know) may be using: […]

Relationship Marketing 101

My closest friend from college would definitely be Marlene.  We lived together for one year while we were attending BYU.  We clicked right away and had a blast together.  We sang in a choir together in the Tabernacle on Temple Square.  We made banana bread at 1:00 am.  We combined funds to rent a piano […]