The Importance of Customer Loyalty in your Business

Loyal clients can be a great ego boost for a business owner. You know the ones. They tell you how brilliant you are. They admire your work. They tell everyone how awesome you are. It makes you feel good, doesn’t it? Everyone needs cheerleaders in their lives, but solo-preneurs especially need those kinds of advocates […]

The Top 5 Elements to Mail that Gets Opened

Think about when you sort through your mail each day. You probably give priority to certain pieces of mail, automatically discard other pieces, and set some aside to open later. Here are things that will draw the recipient’s attention to your piece of mail and make them want to open it first: 3-Dimensional Different Size […]

What is your offline marketing strategy?

The internet has made marketing easier and more accessible to small business owners. Having a website is affordable. Email marketing is a low cost way to reach a large audience. You can set up social media pages and post to your audience for no investment other than your time. All of these things are great. […]