How to Create a Referral Rewards Program

If you want more referrals in your business, you need to set up a formal referral rewards program. You need a way to let people know that you accept referrals. Tell them how to give you a referral, and then reward them for every referral they give. Tiered Referral Rewards Program One way to set […]

Do You Have an Army of Brand Ambassadors?

Think about the people who are brand ambassadors for your business. They’re probably people who don’t directly work for you, but they’re your biggest cheerleaders. When they’re out networking and meeting new people and they hear of someone who needs your service, they’re the ones who say, “you’ve got to talk to this person.” They […]

When Should You Give Gifts that are Consumable?

Usually when you give gifts, you want something that’s long-lasting, so they keep it and they think of you. But there’s one occasion when you want to make sure your gifts are consumable, and that is when you are giving to referral partners. When you receive a referral and you give a thank-you gift, give […]

A Lesson From Pavlov’s Dog

Reward your referral partners and you will encourage them to send more. Think for a minute back to when you were a teenager and you were in science class. You learned about Pavlov’s dog. If you remember, Pavlov taught his dog how to salivate. He did that by ringing a bell and setting out food […]

Secrets to a Long and Prosperous Business Life

No one wants to be a “one hit wonder.”  Longevity means you have long-term clients who are staying around for a long time, and a business that is here to stay.  You want clients who aren’t there just for a quick taste of you, but clients who love what you do.  Clients who are your […]

When is the right time to send a thank you gift?

After completing a project for a client, you may breathe a sigh of relief and quickly move on to the next client. Before you know it, it has been a month or more and you realize you never formally thanked the first client for their business. Oftentimes business owners throw up their hands and assume […]

Client Appreciation Gifts That Connect to Your Brand

Client appreciation gifts are a great opportunity to reinforce your brand and strengthen your connection with clients. Showing your gratitude to clients through an appropriate gift elevates your business in their eyes. Branding With Your Logo When businesses think about client appreciation gifts, they often think of a tower of treats with their logo prominently […]

The Fastest Path to Cash for a 6-Year-Old

Fall in America is back to school time. In those first few weeks of school the kids come home with FUNDRAISERS. Suddenly these young students become the sales force for their school. They may have cuteness or giving to a good cause on their side, but the competition is fierce. Every kid on the block […]

Lessons Learned on a 2,900 Mile Road Trip

Last week we drove 2,900 miles in 6 days. There were lots of long days sitting in the car. The kids had homework to pass some of the time. I had books to read and work projects. There were snacks and naps. Most of the trip was monotonous. There were a few moments that will […]

How to Build Long Distance Business Relationships

I grew up 800 miles away from my grandparents. My husband grew up next door to his grandmother. The ways we grew our relationships with our grandparents were very different.   The way we do business today is very different, too. Years ago, all your business was done within your community. Now business is done […]