Secrets to a Long and Prosperous Business Life

No one wants to be a “one hit wonder.”  Longevity means you have long-term clients who are staying around for a long time, and a business that is here to stay.  You want clients who aren’t there just for a quick taste of you, but clients who love what you do.  Clients who are your […]

When is the right time to send a thank you gift?

After completing a project for a client, you may breathe a sigh of relief and quickly move on to the next client. Before you know it, it has been a month or more and you realize you never formally thanked the first client for their business. Oftentimes business owners throw up their hands and assume […]

Client Appreciation Gifts That Connect to Your Brand

Client appreciation gifts are a great opportunity to reinforce your brand and strengthen your connection with clients. Showing your gratitude to clients through an appropriate gift elevates your business in their eyes. Branding With Your Logo When businesses think about client appreciation gifts, they often think of a tower of treats with their logo prominently […]

The Fastest Path to Cash for a 6-Year-Old

Fall in America is back to school time. In those first few weeks of school the kids come home with FUNDRAISERS. Suddenly these young students become the sales force for their school. They may have cuteness or giving to a good cause on their side, but the competition is fierce. Every kid on the block […]

Lessons Learned on a 2,900 Mile Road Trip

Last week we drove 2,900 miles in 6 days. There were lots of long days sitting in the car. The kids had homework to pass some of the time. I had books to read and work projects. There were snacks and naps. Most of the trip was monotonous. There were a few moments that will […]

How to Build Long Distance Business Relationships

I grew up 800 miles away from my grandparents. My husband grew up next door to his grandmother. The ways we grew our relationships with our grandparents were very different.   The way we do business today is very different, too. Years ago, all your business was done within your community. Now business is done […]

The Importance of Customer Loyalty in your Business

Loyal clients can be a great ego boost for a business owner. You know the ones. They tell you how brilliant you are. They admire your work. They tell everyone how awesome you are. It makes you feel good, doesn’t it? Everyone needs cheerleaders in their lives, but solo-preneurs especially need those kinds of advocates […]

5 Tips to Help You Earn Client Loyalty

Loyal clients can’t be swayed by coupons or special offers to try the competition. They are willing to pay more for your service and are happy to tell their friends about you. It is more enjoyable to work with people who adore you and the work you do. Follow these 5 tips to increase client […]

Tapping into the Loyalty of Man’s Best Friend

Dogs are referred to as man’s best friend because they are loyal to their owners. The relationship between man and his dog develops as man cares for him by feeding him and giving him attention. In return, the dog is always there for him. Here are the traits of a loyal dog: They follow you […]

Taking Off the Invisibility Cloak: How to Make Your Tribe Feel Noticed by You

If you know anything about the Harry Potter series, you probably remember that he had in his possession an invisibility cloak. This was very convenient when he wanted to be somewhere without being seen. He could sneak and snoop and listen in without others knowing he was there. Harry struggled with just wanting to fit […]