10 Ways Appreciation Marketing Will Help You Get More Business

It is human nature to want to be recognized and appreciated. When you recognize and appreciate people in business, it makes you stand out. So often, when a consumer spends their money, it is simply a transaction. Taking the time to let them know you appreciate them and their choice to spend their money with […]

Taking Off the Invisibility Cloak: How to Make Your Tribe Feel Noticed by You

If you know anything about the Harry Potter series, you probably remember that he had in his possession an invisibility cloak. This was very convenient when he wanted to be somewhere without being seen. He could sneak and snoop and listen in without others knowing he was there. Harry struggled with just wanting to fit […]

Who was the last person to send you a thank you note?

For the past couple years, I have been a speaker gift sponsor for my local networking group. Each month I pick out a special gift that is a reflection of the speaker, their business, or their message. I love to do it. It is a great opportunity for me to showcase my talents and my […]

The Top 5 Elements to Mail that Gets Opened

Think about when you sort through your mail each day. You probably give priority to certain pieces of mail, automatically discard other pieces, and set some aside to open later. Here are things that will draw the recipient’s attention to your piece of mail and make them want to open it first: 3-Dimensional Different Size […]

Make your Mail Memorable – How to Use Snail Mail for a Bigger Impact

Every day when my husband comes home he asks if we got mail and where it is so he can go through it. Coming home and seeing what is in the mail is a natural part of most people’s routine. Typically, people take a lot of the mail and stick it straight into the trash […]

How One Contact Turned into a 23-Year Relationship.

My first date with my husband was encouraged by mutual friends. It was a “girls ask guys” dance at college and both of us went because we had nothing better to do that weekend. We definitely felt a connection on that first date and continued dating after that. Before long we got engaged and then […]

What is your offline marketing strategy?

The internet has made marketing easier and more accessible to small business owners. Having a website is affordable. Email marketing is a low cost way to reach a large audience. You can set up social media pages and post to your audience for no investment other than your time. All of these things are great. […]

Baby Come Back! 3 Steps to Bringing Back Former Clients

It has happened to every business owner.  For one reason or another, a client stops working with you.  For a solo entrepreneur who has a relatively small client base, it can be painful.  One client can be a huge percentage of your business when you are a small business owner.  It may also feel a […]

It Takes MORE than Connection. It Takes FREQUENCY of Connection.

Have you ever met someone at a business or social event for the first time?  You connect with them well and by the end of the event you feel like you have made a good acquaintance.  That acquaintance has the potential to become a stronger connection for you.  What happens if the next time you […]

Are You a Scrooge?

I think everyone’s familiar with the Charles Dickens classic, A Christmas Carol. If you haven’t read it before, you’ve probably seen a play or a movie or some adaptation of the story. Scrooge cares so much about business and the bottom line, that he doesn’t take time to notice the people around him and give […]