What is your offline marketing strategy?

The internet has made marketing easier and more accessible to small business owners. Having a website is affordable. Email marketing is a low cost way to reach a large audience. You can set up social media pages and post to your audience for no investment other than your time. All of these things are great. […]

Too Busy? Try These Tips To Streamline Your Client Retention

Every business owner I have ever talked to has a deep appreciation for their clients.  A lot of them also have guilt.  One recently told me that she, “constantly feels like a criminal” because appreciating her clients gets put last on her list.  She does great work, but like all of us, she is juggling […]

How to Create a Referral Rewards Program

If you want more referrals in your business, you need to set up a formal referral program. By a formal referral program, I mean you need a way to let people know that you accept referrals. Tell them how to give you a referral, and then reward them for every referral they give.   The […]

It Takes MORE than Connection. It Takes FREQUENCY of Connection.

Have you ever met someone at a business or social event for the first time?  You connect with them well and by the end of the event you feel like you have made a good acquaintance.  That acquaintance has the potential to become a stronger connection for you.  What happens if the next time you […]