Lessons Learned on a 2,900 Mile Road Trip

Last week we drove 2,900 miles in 6 days. There were lots of long days sitting in the car. The kids had homework to pass some of the time. I had books to read and work projects. There were snacks and naps. Most of the trip was monotonous. There were a few moments that will […]

3 Ways to Connect with your Customers

It should be no surprise that customers who feel connected are more likely to stick with your business. The problem is finding ways to emotionally connect with your customers while working virtually. So much of marketing involves speaking to your clients and prospects. The emotional connection comes when you interact with them.   Ask questions […]

The Importance of Customer Loyalty in your Business

Loyal clients can be a great ego boost for a business owner. You know the ones. They tell you how brilliant you are. They admire your work. They tell everyone how awesome you are. It makes you feel good, doesn’t it? Everyone needs cheerleaders in their lives, but solo-preneurs especially need those kinds of advocates […]

5 Tips to Help You Earn Client Loyalty

Loyal clients can’t be swayed by coupons or special offers to try the competition. They are willing to pay more for your service and are happy to tell their friends about you. It is more enjoyable to work with people who adore you and the work you do. Follow these 5 tips to increase client […]

The Top Things that Undermine Loyalty

To be loyal means to be faithful and dedicated. Loyal subjects are faithful to their leader. Loyal friends are trusted with a secret. A loyal spouse is devoted to their marriage partner. Loyal customers are dedicated to a business . . . as long as it is meaningful to do so. When a political leader […]

Tapping into the Loyalty of Man’s Best Friend

Dogs are referred to as man’s best friend because they are loyal to their owners. The relationship between man and his dog develops as man cares for him by feeding him and giving him attention. In return, the dog is always there for him. Here are the traits of a loyal dog: They follow you […]

10 Ways Appreciation Marketing Will Help You Get More Business

It is human nature to want to be recognized and appreciated. When you recognize and appreciate people in business, it makes you stand out. So often, when a consumer spends their money, it is simply a transaction. Taking the time to let them know you appreciate them and their choice to spend their money with […]

How One Contact Turned into a 23-Year Relationship.

My first date with my husband was encouraged by mutual friends. It was a “girls ask guys” dance at college and both of us went because we had nothing better to do that weekend. We definitely felt a connection on that first date and continued dating after that. Before long we got engaged and then […]

The Top 3 Excuses You May Be Using Right Now.

It’s tempting to STOP doing the very things that lead to greater referrals and retention. You know- the nice things like writing a thank you note, sending an appreciation gift, or mailing your key contacts. Often these are the first things to go. Here are some excuses you (or someone you know) may be using: […]

Too Busy? Try These Tips To Streamline Your Client Retention

Every business owner I have ever talked to has a deep appreciation for their clients.  A lot of them also have guilt.  One recently told me that she, “constantly feels like a criminal” because appreciating her clients gets put last on her list.  She does great work, but like all of us, she is juggling […]