Lessons Learned on a 2,900 Mile Road Trip

Last week we drove 2,900 miles in 6 days. There were lots of long days sitting in the car. The kids had homework to pass some of the time. I had books to read and work projects. There were snacks and naps. Most of the trip was monotonous. There were a few moments that will […]

The Importance of Customer Loyalty in your Business

Loyal clients can be a great ego boost for a business owner. You know the ones. They tell you how brilliant you are. They admire your work. They tell everyone how awesome you are. It makes you feel good, doesn’t it? Everyone needs cheerleaders in their lives, but solo-preneurs especially need those kinds of advocates […]

Tapping into the Loyalty of Man’s Best Friend

Dogs are referred to as man’s best friend because they are loyal to their owners. The relationship between man and his dog develops as man cares for him by feeding him and giving him attention. In return, the dog is always there for him. Here are the traits of a loyal dog: They follow you […]

10 Ways Appreciation Marketing Will Help You Get More Business

It is human nature to want to be recognized and appreciated. When you recognize and appreciate people in business, it makes you stand out. So often, when a consumer spends their money, it is simply a transaction. Taking the time to let them know you appreciate them and their choice to spend their money with […]

Taking Off the Invisibility Cloak: How to Make Your Tribe Feel Noticed by You

If you know anything about the Harry Potter series, you probably remember that he had in his possession an invisibility cloak. This was very convenient when he wanted to be somewhere without being seen. He could sneak and snoop and listen in without others knowing he was there. Harry struggled with just wanting to fit […]

The Top 5 Elements to Mail that Gets Opened

Think about when you sort through your mail each day. You probably give priority to certain pieces of mail, automatically discard other pieces, and set some aside to open later. Here are things that will draw the recipient’s attention to your piece of mail and make them want to open it first: 3-Dimensional Different Size […]

Make your Mail Memorable – How to Use Snail Mail for a Bigger Impact

Every day when my husband comes home he asks if we got mail and where it is so he can go through it. Coming home and seeing what is in the mail is a natural part of most people’s routine. Typically, people take a lot of the mail and stick it straight into the trash […]

If you don’t remember them, they won’t remember you!

Just because you’re good at what you do, doesn’t mean you’ll get referrals. Many business owners know that the best way to grow their business is through referrals. They also know that the best source of referrals is from happy clients. They go about doing great work and making their customers happy. And then they […]

How to Create a Referral Rewards Program

If you want more referrals in your business, you need to set up a formal referral program. By a formal referral program, I mean you need a way to let people know that you accept referrals. Tell them how to give you a referral, and then reward them for every referral they give.   The […]

3 Ways to Gain Client Loyalty

Client loyalty is incredibly valuable to a business.  After all, loyal clients can’t be persuaded to try the competition.  They are your biggest cheerleaders – telling everyone they can about your products and services. All of this results in more income for your business.   In our house, we are loyal BYU fans.  Everyone owns […]