The Top 5 Elements to Mail that Gets Opened

Think about when you sort through your mail each day. You probably give priority to certain pieces of mail, automatically discard other pieces, and set some aside to open later. Here are things that will draw the recipient’s attention to your piece of mail and make them want to open it first: 3-Dimensional Different Size […]

If you don’t remember them, they won’t remember you!

Just because you’re good at what you do, doesn’t mean you’ll get referrals. Many business owners know that the best way to grow their business is through referrals. They also know that the best source of referrals is from happy clients. They go about doing great work and making their customers happy. And then they […]

How One Contact Turned into a 23-Year Relationship.

My first date with my husband was encouraged by mutual friends. It was a “girls ask guys” dance at college and both of us went because we had nothing better to do that weekend. We definitely felt a connection on that first date and continued dating after that. Before long we got engaged and then […]

It Doesn’t Happen by Chance. . .

I love it when I have a great experience with a company. They may handle a problem well or deliver great service or WOW me in some way. No matter what it is, I feel impressed and I want to work with that business further because of the experience I have had. Behind the scenes, […]

Baby Come Back! 3 Steps to Bringing Back Former Clients

It has happened to every business owner.  For one reason or another, a client stops working with you.  For a solo entrepreneur who has a relatively small client base, it can be painful.  One client can be a huge percentage of your business when you are a small business owner.  It may also feel a […]

The Simplest Way to Be the First Person Others Think of When Someone Needs a Referral

It’s important to stay top-of-mind with a variety of different people to get more business. You’ve probably heard this before, about being top-of-mind. It simply means that you are the first person they think of. Why is it so important? If you are suddenly in need of a furnace repair because your furnace went out […]

VIDEO: Do People Think of YOU First?