5 Tips to Help You Earn Client Loyalty

Loyal clients can’t be swayed by coupons or special offers to try the competition. They are willing to pay more for your service and are happy to tell their friends about you. It is more enjoyable to work with people who adore you and the work you do. Follow these 5 tips to increase client […]

The Top Things that Undermine Loyalty

To be loyal means to be faithful and dedicated. Loyal subjects are faithful to their leader. Loyal friends are trusted with a secret. A loyal spouse is devoted to their marriage partner. Loyal customers are dedicated to a business . . . as long as it is meaningful to do so. When a political leader […]

Tapping into the Loyalty of Man’s Best Friend

Dogs are referred to as man’s best friend because they are loyal to their owners. The relationship between man and his dog develops as man cares for him by feeding him and giving him attention. In return, the dog is always there for him. Here are the traits of a loyal dog: They follow you […]

A Plan that will Protect Your Most Important Business Assets Better than Insurance

You have insurance to cover your health, home, vehicles, belongings, and business. The insurance protects you against loss from unexpected problems. You probably wouldn’t dream of being without it. You may never use it, but you realize how important it is. While you still need insurance to cover property and liability, showing appreciation in your […]

10 Ways Appreciation Marketing Will Help You Get More Business

It is human nature to want to be recognized and appreciated. When you recognize and appreciate people in business, it makes you stand out. So often, when a consumer spends their money, it is simply a transaction. Taking the time to let them know you appreciate them and their choice to spend their money with […]

Taking Off the Invisibility Cloak: How to Make Your Tribe Feel Noticed by You

If you know anything about the Harry Potter series, you probably remember that he had in his possession an invisibility cloak. This was very convenient when he wanted to be somewhere without being seen. He could sneak and snoop and listen in without others knowing he was there. Harry struggled with just wanting to fit […]

Who was the last person to send you a thank you note?

For the past couple years, I have been a speaker gift sponsor for my local networking group. Each month I pick out a special gift that is a reflection of the speaker, their business, or their message. I love to do it. It is a great opportunity for me to showcase my talents and my […]

The Top 5 Elements to Mail that Gets Opened

Think about when you sort through your mail each day. You probably give priority to certain pieces of mail, automatically discard other pieces, and set some aside to open later. Here are things that will draw the recipient’s attention to your piece of mail and make them want to open it first: 3-Dimensional Different Size […]

Make your Mail Memorable – How to Use Snail Mail for a Bigger Impact

Every day when my husband comes home he asks if we got mail and where it is so he can go through it. Coming home and seeing what is in the mail is a natural part of most people’s routine. Typically, people take a lot of the mail and stick it straight into the trash […]

If you don’t remember them, they won’t remember you!

Just because you’re good at what you do, doesn’t mean you’ll get referrals. Many business owners know that the best way to grow their business is through referrals. They also know that the best source of referrals is from happy clients. They go about doing great work and making their customers happy. And then they […]