The Difference Between a Bonus and a Gift

Do you know the difference between a bonus and a gift? You may have seen a sales page or an advertisement on TV where they list all the bonuses that come with your purchase.  A bonus is something that is expected. It’s already been advertised ahead of time and it’s packaged with a purchase. What […]

Give the Gift of Time

There is a series of books that Gary Chapman has written that center around The Five Love Languages. In a nutshell, a love language is the way to give and receive love and appreciation. One of those languages is quality time. Giving your clients the gift of time can help them feel appreciated by you. […]

When is the right time to send a thank you gift?

After completing a project for a client, you may breathe a sigh of relief and quickly move on to the next client. Before you know it, it has been a month or more and you realize you never formally thanked the first client for their business. Oftentimes business owners throw up their hands and assume […]

Client Appreciation Gifts That Connect to Your Brand

Client appreciation gifts are a great opportunity to reinforce your brand and strengthen your connection with clients. Showing your gratitude to clients through an appropriate gift elevates your business in their eyes. Branding With Your Logo When businesses think about client appreciation gifts, they often think of a tower of treats with their logo prominently […]

Holiday Gifts for Clients that Stand Out

During the holidays people reflect on the people who are most important to them and find ways to celebrate and honor them. Business owners commonly take this time to recognize their clients by sending holiday gifts for clients to thank them for their business. The holidays are a busy time with a flood of cards […]

Chocolate Client Appreciation Gifts for a Diabetic?

Client appreciation gifts are important to me so I try to recognize each of my clients. I had a new client come to me by referral. The project was a great fit and then the deadline sped up. We finalized everything Friday and I needed to have it done by noon on Monday. I knew […]

Lessons Learned on a 2,900 Mile Road Trip

Last week we drove 2,900 miles in 6 days. There were lots of long days sitting in the car. The kids had homework to pass some of the time. I had books to read and work projects. There were snacks and naps. Most of the trip was monotonous. There were a few moments that will […]

3 Ways to Connect with your Customers

It should be no surprise that customers who feel connected are more likely to stick with your business. The problem is finding ways to emotionally connect with your customers while working virtually. So much of marketing involves speaking to your clients and prospects. The emotional connection comes when you interact with them.   Ask questions […]

How to Build Long Distance Business Relationships

I grew up 800 miles away from my grandparents. My husband grew up next door to his grandmother. The ways we grew our relationships with our grandparents were very different.   The way we do business today is very different, too. Years ago, all your business was done within your community. Now business is done […]

The Importance of Customer Loyalty in your Business

Loyal clients can be a great ego boost for a business owner. You know the ones. They tell you how brilliant you are. They admire your work. They tell everyone how awesome you are. It makes you feel good, doesn’t it? Everyone needs cheerleaders in their lives, but solo-preneurs especially need those kinds of advocates […]