Secrets to a Long and Prosperous Business Life

No one wants to be a “one hit wonder.”  Longevity means you have long-term clients who are staying around for a long time, and a business that is here to stay.  You want clients who aren’t there just for a quick taste of you, but clients who love what you do.  Clients who are your […]

When is the right time to send a thank you gift?

After completing a project for a client, you may breathe a sigh of relief and quickly move on to the next client. Before you know it, it has been a month or more and you realize you never formally thanked the first client for their business. Oftentimes business owners throw up their hands and assume […]

Client Appreciation Gifts That Connect to Your Brand

Client appreciation gifts are a great opportunity to reinforce your brand and strengthen your connection with clients. Showing your gratitude to clients through an appropriate gift elevates your business in their eyes. Branding With Your Logo When businesses think about client appreciation gifts, they often think of a tower of treats with their logo prominently […]

The Top Things that Undermine Loyalty

To be loyal means to be faithful and dedicated. Loyal subjects are faithful to their leader. Loyal friends are trusted with a secret. A loyal spouse is devoted to their marriage partner. Loyal customers are dedicated to a business . . . as long as it is meaningful to do so. When a political leader […]

Don’t Break Up – Make Up!

As a business owner you put a lot of energy into building relationships. You court prospects until they are ready to buy. Once they become a client, you serve them to the best of your ability and build camaraderie. These are the fun parts of the relationship – the times when you like each other. […]

The Top 3 Excuses You May Be Using Right Now.

It’s tempting to STOP doing the very things that lead to greater referrals and retention. You know- the nice things like writing a thank you note, sending an appreciation gift, or mailing your key contacts. Often these are the first things to go. Here are some excuses you (or someone you know) may be using: […]

Two BIG Mistakes a Company Made That Caused Them to Lose My Business For GOOD!

Several months ago I decided to order ribbon in bulk online.  I use a fair amount of it in wrapping client gifts and decided to save some money by ordering it in bulk.  I did what most people do – I went online and searched for the ribbon I was looking for.  I found it […]

Relationship Marketing 101

My closest friend from college would definitely be Marlene.  We lived together for one year while we were attending BYU.  We clicked right away and had a blast together.  We sang in a choir together in the Tabernacle on Temple Square.  We made banana bread at 1:00 am.  We combined funds to rent a piano […]

She Noticed Me!

Not long ago I was talking with a colleague who had joined a large group program led by a well-known guru.  Due to the size of the group, she didn’t have direct access to the group leader, but the group leader was a big part of the reason she joined.  As she participated in the […]

The Top 3 Most Important People in Your Business

For every business, there are three important people that you need to take care of. First are your clients.  They have invested in you and you are making money and paying your bills because of them. Second are referral partners. Those great partners who continually send people your way so that you keep getting more […]