Pay Attention to the Details

Pay attention to the details in your business.  They can make or break your business. Getting the details right can mean the difference between getting a job or not getting a job, keeping a great customer and losing a great customer.  You need to remember names, requests, all the details of the interactions that you […]

3 Ways to Gain Client Loyalty

Client loyalty is incredibly valuable to a business.  After all, loyal clients can’t be persuaded to try the competition.  They are your biggest cheerleaders – telling everyone they can about your products and services. All of this results in more income for your business.   In our house, we are loyal BYU fans.  Everyone owns […]

Time-tested Ways To Surprise Your Clients

  This week I received a nice note in the mail.  It touched me and made my day.  One of the reasons it WOWed me, was because it was unexpected.  It was sent by a colleague that I know and interact with, but it was not sent for any special reason.  I hadn’t done anything […]