What is a Relationship Marketing Plan?

You probably have a marketing plan. It is important to plan for how you are going to get the word out about your business. Marketing is promoting and selling your products and services. Relationship marketing looks at your communication as a way to build life-long relationships with your contacts, rather than treating them as one-time transactions.

According to Forbes: “Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement.” May 9, 2013

You may have a plan for selling and promoting, but do you have a plan to nurture your business relationships? A relationship marketing plan outlines things like following up with prospects, keeping in touch with past clients, nurturing client relationships and staying top of mind with strategic partners. It’s all the little things that you have good intentions of doing, but often get lost on your to do list.


Relationship Marketing is not just about current clients.


Creating a relationship marketing plan gives you structure and systems so you can provide a repeatable experience to each contact on your list. That means you don’t forget about prospects who you haven’t heard back from. Every client gets attention and feels appreciated. Past clients remember who you are so they are more likely to work with you again and share your name with their friends. You are always top of mind with strategic partners.

relationship marketing

Marketing turns into sales. Relationship marketing equals long-term loyal connections. According to Fred Reichheld, a 5% increase in retention can increase profits more than 25%. That’s exactly what a relationship marketing plan can do for your business.


Do you have a relationship marketing plan for your business? If you haven’t created one, it’s time to get it down on paper. I offer VIP days where we work one-on-one to create a relationship marketing plan for your business. At the end of one day, you will have strategic systems ready to put in place in your business. The results? Increased profits. Sounds like a great investment for your business.

Share Your Thoughts