Do Your Clients Know You Love Them?

In your heart you appreciate your clients.  You hope they feel it from you.  In reality, it’s probably one more thing on your, “I’ll get to it” list.  You need a plan in place so the things in your heart are not forgotten.  It doesn’t have to be big things.  Sometimes the little things are the most meaningful.

Why appreciate your clients?

The only reason to appreciate clients is because you sincerely appreciate their business.  This can’t be a marketing ploy where you shamelessly plug your business at the last minute.  It can’t be about making you or your business look good.  It has to be about your client.  The ironic thing is – when you make it about your clients it does make you look good and it is good marketing.

appreciate your clientsHow to Appreciate Your Clients.

There are 5 main ways that you can communicate your love and appreciation to your clients.  Gary Chapman and Dr. Paul White wrote the book, “The 5 Languages of Appreciation in the Workplace.”  According to Chapman and White, your language of appreciation is the unique way you most prefer to receive appreciation.  They identified the following 5 Languages of Appreciation:

  • Physical Touch
  • Receiving Gifts
  • Words of Affirmation
  • Quality Time
  • Acts of Service

You will probably find that you are already doing things that reach some of the languages of appreciation.  You might shake hands or give hugs to your clients.  Perhaps you are great at handing out compliments.  Maybe you go above and beyond in service to your clients.  These things that come naturally to you are a vital piece of endearing your clients to you.  The place most businesses get stuck is in gift giving.  It can be hard to pick an appropriate, meaningful client gift.  The key is to pick something that reflects your business relationship while also personalizing it to the client.


Incorporating these 5 languages of appreciation into your interactions with clients and potential clients will make them say, “Wow!”  It will set you apart and help you develop a relationship with your clients.  As they get to know, like and trust you, they will be more likely to do business with you and stay a loyal client for the long haul.

If you’re not sure where to get started, Touch Your Client’s Heart can help you develop a customized Relationship Marketing Plan for your business that will include ways to appreciate your clients.

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