The Most Important Day of the Year

If you really want to get your client’s attention, make sure you pay attention to the most important day of the year.  You may be wondering what the most important day is.  Is it a holiday?  Perhaps it’s they day they sign up to do business with you.  Maybe it’s the day they renew their […]

The Power of a Card in the Mail

How often do you receive a card in the mail?  I’m not talking about the ones that contain a general letter recapping the year like you get in December.  Not even cards from family members for your birthday.  I’m thinking of a random card to say hello.  I honestly don’t remember the last time I […]

Fourth of July Marketing Ideas

If you live in the United States, the big summer celebration is the Fourth of July. You can reach out to prospects, clients, and centers of influence using these Fourth of July Marketing Ideas. If you live outside the United States, adapt these to your country’s celebration or for some summer fun. My top 10 […]

Don’t Get Stuck in The Waiting Place

The road to success is not a straight line. There are ups and downs. You know that. What do you do to sustain your business during the downs? Do you pull back or stay busy building relationships? For a long time I would pull back when business was down and times were lean. I determined […]

Mother’s Day Ideas for your Busines

Sunday is Mother’s Day in the United States. If you are curious what most people give their mother on this holiday, here is what the National Retail Federation reports: Cards (77%) Flowers (69%) Take her out to eat (55%) This year, they expect more money to be spent on jewelry than any other category of […]

Loyalty in an Online Business

Making money online is a numbers game. You track subscribers, click rates, conversions, etc. The more people who see your offer, the more money you will make. So technically, you just need to pay for more high-converting ads and invest in building your list. What if you increased your conversion rates? Then you could make […]

5 Ways to Make Follow up Fun!

Following up with prospects is not the most exciting thing you do in your business. And because of that, you may put it off or avoid doing it all together. Here are 5 ways to make follow up fun. Celebrate unique, off-the-wall holidays. You can follow the crazy holidays at sites like: National Day Calendar,  […]

Having a Follow up System Helps Your Business Grow

In business, you may have heard the analogy of planting seeds and growing crops. If marketing is planting seeds and sales are the harvest, what comes between those two events? On a farm, the farmer doesn’t plant in the spring, go on vacation and then show up to harvest in the fall. There is a […]

Top 10 ways to celebrate Valentine’s Day in Your Business.

Many businesses celebrate an annual holiday in December. Few celebrate Valentine’s Day. You can stand out by doing one of these things in your business this year.   Send Valentine’s cards to all your clients from last year saying, “I love doing business with you.” Send Valentine’s cards to your strategic partners saying, “I love […]

Invest in Follow Up

Follow up is an upfront cost of time in your business. There is always something you would rather do with that time. But being disciplined to set aside the time to follow up pays dividends in your business. The time you invest in follow up turns into new clients, which increases your revenues. Think of […]