The Main Reason You’re Not Getting Referrals.

We all know that referrals are the best way to grow your business.  The problem is, you may be sitting and waiting for the referrals but they aren’t coming in.  You may hear from clients and colleagues what a great business you have.  People probably tell you that they are telling others about you, but […]

Last Impressions

So often we worry about first impressions. We think about how we look, what words we say. What’s the impression we make when we come in contact with someone for the first time? How do prospects or clients perceive us when we come in contact with them for the first time? We want to make […]

I Have a Confession. . .

I have a confession to make. A long time ago, my mother made me write thank you notes, and I didn’t like it.  Maybe you had that experience when you were a child, too. Here’s the whole story. We had some distant relatives that would send gifts at the holidays for us kids and one […]

How to Make a Great First Impression on Your Clients

I’m sure you’ve heard about how important a first impression is from the way your look to the words you use when you interact with someone for the first time. People make the judgment on who they think you are and whether they want to work with you as a business person or associate with […]

Connect Everything To Your Brand

Everything you do in your business should be aligned to your brand. That includes follow up, mailings, and even client appreciation gifts. However, aligning with your brand is different than being “branded.” When you think of something being branded, you may think of a farmer branding a cow or a promotional product bearing a company […]

When Clients Face Bad News: How to Support them in Difficult Times

Have you ever encountered a business relationship where you knew the person was facing bad news on a personal level?  Perhaps it is a client’s medical diagnosis or a death in the family.  Maybe your client is going through a divorce.  In personal situations like these it can be difficult to know what to say […]

Once in a Lifetime

When you develop a long term relationship with a client, you get to know them on a personal level.  You learn about their family.  You are excited to hear about a client’s wedding or new baby.  When major life events like these come up, you may wonder how to recognize the event.  Client Baby Gift […]

The Most Important Day of the Year

If you really want to get your client’s attention, make sure you pay attention to the most important day of the year.  You may be wondering what the most important day is.  Is it a holiday?  Perhaps it’s they day they sign up to do business with you.  Maybe it’s the day they renew their […]

The Power of a Card in the Mail

How often do you receive a card in the mail?  I’m not talking about the ones that contain a general letter recapping the year like you get in December.  Not even cards from family members for your birthday.  I’m thinking of a random card to say hello.  I honestly don’t remember the last time I […]

Fourth of July Marketing Ideas

If you live in the United States, the big summer celebration is the Fourth of July. You can reach out to prospects, clients, and centers of influence using these Fourth of July Marketing Ideas. If you live outside the United States, adapt these to your country’s celebration or for some summer fun. My top 10 […]