Do Your Clients Know You Love Them?

In your heart you appreciate your clients.  You hope they feel it from you.  In reality, it’s probably one more thing on your, “I’ll get to it” list.  You need a plan in place so the things in your heart are not forgotten.  It doesn’t have to be big things.  Sometimes the little things are […]

Keep Your Clients Longer

It costs more to gain new clients than it does to keep your clients. In fact, it costs 5 times more to gain a new client than keep existing clients.  When you think about the time and money spent marketing, networking and setting up new client accounts – it is much easier to keep the […]

The Courageous Entrepreneur Podcast

  Listen in to a great conversation as Winnie Anderson interviews me for The Courageous Entrepreneur podcast.

Do You Have a Professional Network?

When you are just starting out, you may feel alone. I remember when I first started my business. No one knew who I was. No one knew I was even in business. I didn’t have colleagues I could turn to. I had no connections, no professional network. Except I did have a network. I had […]

Why Collecting Business Cards Might NOT be the Answer

When I started in business, I bravely went to my first networking group. I KNEW I needed to bring business cards with me. So I made my own. I was so proud. I wanted to give them away to everyone who would take one. And people were thrilled to give me theirs in return. I […]

Do your clients feel connected?

Often when clients sign up to work with you, whether one-on-one or in a group program, they are attracted to you. You are a big reason they say, “yes.” They look forward to being connected to you and what you can offer. The problem comes when you get busy and your clients lose that feeling […]

What’s your client experience like?

As a business owner, clients pay you for products and services you offer. You can transform your business from a series of transactions to an experience if you pay attention to the details. On the Client Loyalty Summit, I interviewed Marisa Murgatroyd about what to pay attention to in order to create a client experience. […]

Using Your Story to Build Loyalty

Dave Bricker is an expert in storytelling. As a professional speaker, her knows how to craft a great story to connect with people in the audience. I met with him and he shared how stories can build loyalty in business. I’ve heard the phrase, “Facts tell, stories sell,” before. Dave reinforced this concept to me. […]

Appreciation Secrets with Dr. Paul White

In my interview with Dr. Paul White, he pointed out the difference between appreciation and recognition. Recognition is frequently seen in business settings. We recognize people for achieving goals and for how long they have been in business. It’s great to recognize people for accomplishments, but appreciation is different. Appreciation is all about the person, […]

Tribalism: Group Loyalty

Have you heard the phrase, “birds of a feather flock together”? This proverb states that people with similarities will be found together. It’s easy to be with people who share something with us. There is a natural tendency to group loyalty. I explored that topic in a panel discussion on the Client Loyalty Summit. I […]