Connect Everything To Your Brand

Everything you do in your business should be aligned to your brand. That includes follow up, mailings, and even client appreciation gifts. However, aligning with your brand is different than being “branded.” When you think of something being branded, you may think of a farmer branding a cow or a promotional product bearing a company […]

Customer Appreciation is NOT a Sale!

If you search Google or Twitter for “customer appreciation” a lot of what you will find are sales. Dictionary.com defines appreciation as “gratitude; thankful recognition.” Somehow marketers have decided that an invitation to buy stuff at a discount is a form of appreciation. At the end of a customer appreciation sale, the customer spent money […]

Smashing Numbers Podcast

  Deb Brown, founder of Touch Your Client’s Heart, loves to surprise and delight her coaching clients. How does she do it? It’s something you already do… but probably only with friends and family. It’s just one strategy Deb uses and promotes to strengthen the most important element for success in any business: relationships. Too […]

When Clients Face Bad News: How to Support them in Difficult Times

Have you ever encountered a business relationship where you knew the person was facing bad news on a personal level?  Perhaps it is a client’s medical diagnosis or a death in the family.  Maybe your client is going through a divorce.  In personal situations like these it can be difficult to know what to say […]

Once in a Lifetime

When you develop a long term relationship with a client, you get to know them on a personal level.  You learn about their family.  You are excited to hear about a client’s wedding or new baby.  When major life events like these come up, you may wonder how to recognize the event.  Client Baby Gift […]

The Most Important Day of the Year

If you really want to get your client’s attention, make sure you pay attention to the most important day of the year.  You may be wondering what the most important day is.  Is it a holiday?  Perhaps it’s they day they sign up to do business with you.  Maybe it’s the day they renew their […]

Avoid DANGEROUS Gift Giving

Gift giving is motivated by many reasons, but the most dangerous reason is a feeling of obligation.  When you give because you feel obligated, you aren’t giving at your best.  You probably feel pressure and you throw something together just so you can check it off your list.  When you do this, it isn’t meaningful.  […]

The Power of a Card in the Mail

How often do you receive a card in the mail?  I’m not talking about the ones that contain a general letter recapping the year like you get in December.  Not even cards from family members for your birthday.  I’m thinking of a random card to say hello.  I honestly don’t remember the last time I […]

Why Service Professionals Need a Client Appreciation Plan

If you are in the service industry, you deliver mostly intangibles to your clients.  They may have a bigger bank account, a smaller waistline, or a beautiful website when they are done working with you, but most of what you do for them they can’t physically see. A client appreciation gift can be a tangible […]

Do Your Clients Know You Love Them?

In your heart you appreciate your clients.  You hope they feel it from you.  In reality, it’s probably one more thing on your, “I’ll get to it” list.  You need a plan in place so the things in your heart are not forgotten.  It doesn’t have to be big things.  Sometimes the little things are […]