What’s your client experience like?

As a business owner, clients pay you for products and services you offer. You can transform your business from a series of transactions to an experience if you pay attention to the details. On the Client Loyalty Summit, I interviewed Marisa Murgatroyd about what to pay attention to in order to create a client experience. […]

Using Your Story to Build Loyalty

Dave Bricker is an expert in storytelling. As a professional speaker, her knows how to craft a great story to connect with people in the audience. I met with him and he shared how stories can build loyalty in business. I’ve heard the phrase, “Facts tell, stories sell,” before. Dave reinforced this concept to me. […]

Appreciation Secrets with Dr. Paul White

In my interview with Dr. Paul White, he pointed out the difference between appreciation and recognition. Recognition is frequently seen in business settings. We recognize people for achieving goals and for how long they have been in business. It’s great to recognize people for accomplishments, but appreciation is different. Appreciation is all about the person, […]

Tribalism: Group Loyalty

Have you heard the phrase, “birds of a feather flock together”? This proverb states that people with similarities will be found together. It’s easy to be with people who share something with us. There is a natural tendency to group loyalty. I explored that topic in a panel discussion on the Client Loyalty Summit. I […]

2018 Client Loyalty Summit

Have you ever wondered why some businesses grow and have a reputation, even though it seems like they do very little marketing and advertising? My guess is they have built loyalty.   When you have loyalty in your business, you keep your clients longer they become an unpaid sales force for you – sending referrals […]

Build Loyalty By Being YOU

As I have been interviewing experts about their take on client loyalty, one thing is clear. When you are an independent professional or solo-entrepreneur in a service industry, clients are buying YOU. They are drawn to your personality, to WHO you are.  The best way to build loyalty is to lead with who you are. […]

Know, Like, Trust, Loyalty

You’ve probably heard about know, like, trust from a marketing standpoint. These three pillars are also the building blocks for loyalty. Here’s how know, like, trust factors into loyalty. Know. People are loyal to people they know and brands they know. Sometimes they feel loyal because they know you share a commonality. Maybe personally you are […]

Thank You is Important in Every Language

I spent an incredible week on a Mediterranean cruise. We visited Spain, France and Italy. Everywhere we went, I tried to know a few words in the native language. Especially thank you – gracias, merci, grazie. It was important for me to recognize the people who were serving me – from clerks at stores and […]

Fourth of July Marketing Ideas

If you live in the United States, the big summer celebration is the Fourth of July. You can reach out to prospects, clients, and centers of influence using these Fourth of July Marketing Ideas. If you live outside the United States, adapt these to your country’s celebration or for some summer fun. My top 10 […]

Build relationships, make friends in business.

Jeffrey Gitomer is a sales coach. But he talks about more than just the strategies to make the sale. He is a great advocate of building loyalty. I love this short video about making friends. It really is all about relationships. What do you think? How do you build relationships in your business? Do your […]