How Do You Make Your Clients Feel?

Think about the last interaction you had with your service provider. Think about how you felt at the end of that interaction. There are three ways you could have felt. You may have had a negative reaction. It may just be a neutral reaction or a positive reaction. These reactions may be random, but as […]

The Power of Reciprocity

Did your parents ever tell you to “do unto others as you would have them do unto you?”  Even though I didn’t want to hear it as a kid, it really is good advice.  Dictionary.com defines reciprocity as a mutual exchange.  Basically, reciprocity is when you do something nice for someone, they tend to want […]

When Clients Face Bad News: How to Support them in Difficult Times

Have you ever encountered a business relationship where you knew the person was facing bad news on a personal level?  Perhaps it is a client’s medical diagnosis or a death in the family.  Maybe your client is going through a divorce.  In personal situations like these it can be difficult to know what to say […]

The Most Important Day of the Year

If you really want to get your client’s attention, make sure you pay attention to the most important day of the year.  You may be wondering what the most important day is.  Is it a holiday?  Perhaps it’s they day they sign up to do business with you.  Maybe it’s the day they renew their […]

Avoid DANGEROUS Gift Giving

Gift giving is motivated by many reasons, but the most dangerous reason is a feeling of obligation.  When you give because you feel obligated, you aren’t giving at your best.  You probably feel pressure and you throw something together just so you can check it off your list.  When you do this, it isn’t meaningful.  […]

Why Service Professionals Need a Client Appreciation Plan

If you are in the service industry, you deliver mostly intangibles to your clients.  They may have a bigger bank account, a smaller waistline, or a beautiful website when they are done working with you, but most of what you do for them they can’t physically see. A client appreciation gift can be a tangible […]

Do Your Clients Know You Love Them?

In your heart you appreciate your clients.  You hope they feel it from you.  In reality, it’s probably one more thing on your, “I’ll get to it” list.  You need a plan in place so the things in your heart are not forgotten.  It doesn’t have to be big things.  Sometimes the little things are […]

Keep Your Clients Longer

It costs more to gain new clients than it does to keep your clients. In fact, it costs 5 times more to gain a new client than keep existing clients.  When you think about the time and money spent marketing, networking and setting up new client accounts – it is much easier to keep the […]

The Courageous Entrepreneur Podcast

  Listen in to a great conversation as Winnie Anderson interviews me for The Courageous Entrepreneur podcast.

Do your clients feel connected?

Often when clients sign up to work with you, whether one-on-one or in a group program, they are attracted to you. You are a big reason they say, “yes.” They look forward to being connected to you and what you can offer. The problem comes when you get busy and your clients lose that feeling […]