The Most Important Day of the Year

If you really want to get your client’s attention, make sure you pay attention to the most important day of the year.  You may be wondering what the most important day is.  Is it a holiday?  Perhaps it’s they day they sign up to do business with you.  Maybe it’s the day they renew their […]

Avoid DANGEROUS Gift Giving

Gift giving is motivated by many reasons, but the most dangerous reason is a feeling of obligation.  When you give because you feel obligated, you aren’t giving at your best.  You probably feel pressure and you throw something together just so you can check it off your list.  When you do this, it isn’t meaningful.  […]

Why Service Professionals Need a Client Appreciation Plan

If you are in the service industry, you deliver mostly intangibles to your clients.  They may have a bigger bank account, a smaller waistline, or a beautiful website when they are done working with you, but most of what you do for them they can’t physically see. A client appreciation gift can be a tangible […]

Do Your Clients Know You Love Them?

In your heart you appreciate your clients.  You hope they feel it from you.  In reality, it’s probably one more thing on your, “I’ll get to it” list.  You need a plan in place so the things in your heart are not forgotten.  It doesn’t have to be big things.  Sometimes the little things are […]

Keep Your Clients Longer

It costs more to gain new clients than it does to keep your clients. In fact, it costs 5 times more to gain a new client than keep existing clients.  When you think about the time and money spent marketing, networking and setting up new client accounts – it is much easier to keep the […]

The Courageous Entrepreneur Podcast

  Listen in to a great conversation as Winnie Anderson interviews me for The Courageous Entrepreneur podcast.

Do your clients feel connected?

Often when clients sign up to work with you, whether one-on-one or in a group program, they are attracted to you. You are a big reason they say, “yes.” They look forward to being connected to you and what you can offer. The problem comes when you get busy and your clients lose that feeling […]

What’s your client experience like?

As a business owner, clients pay you for products and services you offer. You can transform your business from a series of transactions to an experience if you pay attention to the details. On the Client Loyalty Summit, I interviewed Marisa Murgatroyd about what to pay attention to in order to create a client experience. […]

2018 Client Loyalty Summit

Have you ever wondered why some businesses grow and have a reputation, even though it seems like they do very little marketing and advertising? My guess is they have built loyalty.   When you have loyalty in your business, you keep your clients longer they become an unpaid sales force for you – sending referrals […]

Know, Like, Trust, Loyalty

You’ve probably heard about know, like, trust from a marketing standpoint. These three pillars are also the building blocks for loyalty. Here’s how know, like, trust factors into loyalty. Know. People are loyal to people they know and brands they know. Sometimes they feel loyal because they know you share a commonality. Maybe personally you are […]