Customer referral marketing – Are you Shareable?

One of the best sources of referrals is from clients. Your ideal customer probably is associated with more ideal customers. Birds of a feather flock together. Your clients already know people who would make great clients for you. Implement customer referral marketing to encourage them to refer others to you. In order for customers to […]

Who are your biggest cheerleaders?

In business, cheerleaders are the people who believe in you, support you, and do what they can to help. Sometimes they are a listening ear to bounce ideas off of. They might help promote things for you. Perhaps your cheerleaders endorse you, brag about you or give you raving testimonials. Tapping into these people as […]

Building a relationship with strategic business partners

Strategic business partners can open doors for you, help you build your business, and give you referrals. Once you have identified who they are in your business, it is important to stay in touch with them. Keeping in touch in a friendly way reminds them of you. Doing it consistently ensures that you are top […]

How to start a relationship with referral partners.

Having a group of strategic referral partners is one of the best ways to get new leads for your business. Referral partners who are connected to your ideal clients can send new business your way over and over again. Once you identify the type of business or industry that sees your ideal client before they […]

Who are your centers of influence?

If you are in business for yourself, you quickly realize how much there is to do. You are the marketing department, the sales department, billing, customer service, and so much more. Plus, you have to do the work that you are getting paid to do. Going it alone can be challenging, but having a team […]

Steps in a Relationship Marketing Plan

Knowing that it costs anywhere from 5 to 30 times more to gain a new client than retain an existing one, you are probably already sold on the value of a relationship marketing plan.  You understand how important it is for each person who has contact with your business to feel like a person, not […]

What is a Relationship Marketing Plan?

You probably have a marketing plan. It is important to plan for how you are going to get the word out about your business. Marketing is promoting and selling your products and services. Relationship marketing looks at your communication as a way to build life-long relationships with your contacts, rather than treating them as one-time […]

Book Review: Purple Cow and Free Prize Inside

  Years ago I read Seth Godin’s Purple Cow and it changed the way I looked at things. I recently revisited the book, along with its sequel, Free Prize Inside.     Seth Godin says that in the noisy world we live in, your business needs to be remarkable in order to be noticed and […]

What is your NPS (Net Promoter Score)?

If you want to know how you’re doing from your clients’ perspective, a great way to find out is through a survey at the end of the project or annually to ongoing clients. Having a survey gives your customers a voice. It can alert you of things that aren’t going well and help you capitalize […]

Book Review – 7L: The Seven Levels of Communication

When I first saw Michael J. Maher’s book, 7L: The Seven Levels of Communication, I thought it would be about communication. The topic was supposed to be about referrals, so I gave it a chance after hearing about it from several colleagues. Maher is known as “North America’s Most Referred Real Estate Professional.” His book […]