Pareto’s Principle

You’ve probably heard about Pareto’s Principle. It’s the principle that 80% of results come from 20% of the population and it goes across the board with a lot of different situations. If you apply Pareto’s Principle to your business, 80% of your profits are coming from the top 20% of your clients. Top 20% of […]

The Main Reason You’re Not Getting Referrals.

We all know that referrals are the best way to grow your business.  The problem is, you may be sitting and waiting for the referrals but they aren’t coming in.  You may hear from clients and colleagues what a great business you have.  People probably tell you that they are telling others about you, but […]

Last Impressions

So often we worry about first impressions. We think about how we look, what words we say. What’s the impression we make when we come in contact with someone for the first time? How do prospects or clients perceive us when we come in contact with them for the first time? We want to make […]

Secrets to a Long and Prosperous Business Life

No one wants to be a “one hit wonder.”  Longevity means you have long-term clients who are staying around for a long time, and a business that is here to stay.  You want clients who aren’t there just for a quick taste of you, but clients who love what you do.  Clients who are your […]

What to do When Gifts are Illegal!

What do you do when it’s illegal to give gifts? I know that sounds a little extreme, but there are situations where it is illegal for businesses to give gifts.  Most of the time you see this in the medical profession. Whether you’re a pharmacy rep or you work with patients of some sort, the […]

I Have a Confession. . .

I have a confession to make. A long time ago, my mother made me write thank you notes, and I didn’t like it.  Maybe you had that experience when you were a child, too. Here’s the whole story. We had some distant relatives that would send gifts at the holidays for us kids and one […]

To Increase Value Provide a Tangible

If you’re a service provider you probably provide an outstanding service and you do great things to serve your customers. The problem sometimes is that with the service, there is no tangible product. There’s nothing physical left behind. Sometimes clients who work with a service provider can forget about the service that’s been provided. They […]

Is the Customer ALWAYS Right?

You’ve heard the saying, the customer is always right. Sometimes your customer becomes upset and you are right and the customer is the one that is wrong. The philosophy behind this saying is that we need to keep our customers happy. That’s the most important thing. An unhappy customer can damage your business. When a […]

How Do You Make Your Clients Feel?

Think about the last interaction you had with your service provider. Think about how you felt at the end of that interaction. There are three ways you could have felt. You may have had a negative reaction. It may just be a neutral reaction or a positive reaction. These reactions may be random, but as […]

How To Encourage Referrals

A great way to grow your business is through referrals. If you ask people what the most successful way to grow their business is, often you will hear through word of mouth referrals. The reason is because instead of having a cold contact that you have to get to know, a referral is a warm […]