Getting Past Good Intentions

When it comes to gift-giving time, do you ever feel stuck? The good intentions you have to do something nice often get stuck when you have to decide what to give.  If you come up with a go-to gift, you won’t feel stuck with good intentions.  You will know what to give when you need […]

What’s in the mail?

What came in the mail today for you? There are different categories of mail.  On any given day you may receive advertisements, junk mail, bills, cards, magazines, or lumpy packages.  When you get your mail, you sort through it and evaluate what you want to open first.  If there is a package, that will probably […]

Customer Satisfaction vs. Customer Loyalty

Have you ever seen a sign or heard the phrase “customer satisfaction guaranteed?” That’s a great guarantee, but there’s a big difference between satisfaction and loyalty. Loyalty is what you really want in your business. Satisfaction means the transaction you had with the customer was okay.  They are not disappointed, but they’re also probably not […]

When a Gift Isn’t Really a Gift

When was the last time you received a gift from a company? They may have sent you something as a thank you gift or it may have been a promotional item. It might have been something that they were sending out to everybody like a calendar. If you’re going to send out gifts to clients, […]

How to Create a Referral Rewards Program

If you want more referrals in your business, you need to set up a formal referral rewards program. You need a way to let people know that you accept referrals. Tell them how to give you a referral, and then reward them for every referral they give. Tiered Referral Rewards Program One way to set […]

Do You Have an Army of Brand Ambassadors?

Think about the people who are brand ambassadors for your business. They’re probably people who don’t directly work for you, but they’re your biggest cheerleaders. When they’re out networking and meeting new people and they hear of someone who needs your service, they’re the ones who say, “you’ve got to talk to this person.” They […]

When Should You Give Gifts that are Consumable?

Usually when you give gifts, you want something that’s long-lasting, so they keep it and they think of you. But there’s one occasion when you want to make sure your gifts are consumable, and that is when you are giving to referral partners. When you receive a referral and you give a thank-you gift, give […]

A Lesson From Pavlov’s Dog

Reward your referral partners and you will encourage them to send more. Think for a minute back to when you were a teenager and you were in science class. You learned about Pavlov’s dog. If you remember, Pavlov taught his dog how to salivate. He did that by ringing a bell and setting out food […]

Pareto’s Principle

You’ve probably heard about Pareto’s Principle. It’s the principle that 80% of results come from 20% of the population and it goes across the board with a lot of different situations. If you apply Pareto’s Principle to your business, 80% of your profits are coming from the top 20% of your clients. Top 20% of […]

The Main Reason You’re Not Getting Referrals.

We all know that referrals are the best way to grow your business.  The problem is, you may be sitting and waiting for the referrals but they aren’t coming in.  You may hear from clients and colleagues what a great business you have.  People probably tell you that they are telling others about you, but […]