50 Books for 50 Years

During the last week of December I turned 50. At the beginning of the year I was thinking about how to mark this milestone in my life. When my husband turned 50, he celebrated by going skydiving. I’m not a fan of thrill-seeking and wanted to find something that reflected me to honor the occasion. […]

What is the ROI of Client Appreciation?

When you give gifts to clients, what is the reason that you do it?  Everything you do in business should be driven by an end goal or a purpose.  The plan behind your actions is what gets results.  Client appreciation is one of those fuzzy areas that you want to be heart felt, but you […]

Forget Cold Calling, Try Cold Mailing

You may have heard about cold calling for your business.  Few people like that approach and it isn’t very effective.  Calling somebody out of the blue to sell to them is not the best way to get in front of your ideal client.  If you have targeted prospects who don’t know you, try cold mailing […]

What’s in the mail?

What came in the mail today for you? There are different categories of mail.  On any given day you may receive advertisements, junk mail, bills, cards, magazines, or lumpy packages.  When you get your mail, you sort through it and evaluate what you want to open first.  If there is a package, that will probably […]

When a Gift Isn’t Really a Gift

When was the last time you received a gift from a company? They may have sent you something as a thank you gift or it may have been a promotional item. It might have been something that they were sending out to everybody like a calendar. If you’re going to send out gifts to clients, […]

To Logo or Not to Logo?

To logo or not to logo – that is the question.  When do you put your logo on pieces that you give to your clients? There is a time and a place for that.  Promotional products that have your brand on it are perfect to give out to prospects that have not signed up to […]

The Difference Between a Bonus and a Gift

Do you know the difference between a bonus and a gift? You may have seen a sales page or an advertisement on TV where they list all the bonuses that come with your purchase.  A bonus is something that is expected. It’s already been advertised ahead of time and it’s packaged with a purchase. What […]

What to do When Gifts are Illegal!

What do you do when it’s illegal to give gifts? I know that sounds a little extreme, but there are situations where it is illegal for businesses to give gifts.  Most of the time you see this in the medical profession. Whether you’re a pharmacy rep or you work with patients of some sort, the […]

Connect Everything To Your Brand

Everything you do in your business should be aligned to your brand. That includes follow up, mailings, and even client appreciation gifts. However, aligning with your brand is different than being “branded.” When you think of something being branded, you may think of a farmer branding a cow or a promotional product bearing a company […]

The Power of a Card in the Mail

How often do you receive a card in the mail?  I’m not talking about the ones that contain a general letter recapping the year like you get in December.  Not even cards from family members for your birthday.  I’m thinking of a random card to say hello.  I honestly don’t remember the last time I […]