The Most Important Day of the Year

If you really want to get your client’s attention, make sure you pay attention to the most important day of the year.  You may be wondering what the most important day is.  Is it a holiday?  Perhaps it’s they day they sign up to do business with you.  Maybe it’s the day they renew their […]

Avoid DANGEROUS Gift Giving

Gift giving is motivated by many reasons, but the most dangerous reason is a feeling of obligation.  When you give because you feel obligated, you aren’t giving at your best.  You probably feel pressure and you throw something together just so you can check it off your list.  When you do this, it isn’t meaningful.  […]

Customer Appreciation is NOT a Sale!

If you search Google or Twitter for “customer appreciation” a lot of what you will find are sales. Dictionary.com defines appreciation as “gratitude; thankful recognition.” Somehow marketers have decided that an invitation to buy stuff at a discount is a form of appreciation. At the end of a customer appreciation sale, the customer spent money […]

The Power of a Card in the Mail

How often do you receive a card in the mail?  I’m not talking about the ones that contain a general letter recapping the year like you get in December.  Not even cards from family members for your birthday.  I’m thinking of a random card to say hello.  I honestly don’t remember the last time I […]

Why Service Professionals Need a Client Appreciation Plan

If you are in the service industry, you deliver mostly intangibles to your clients.  They may have a bigger bank account, a smaller waistline, or a beautiful website when they are done working with you, but most of what you do for them they can’t physically see. A client appreciation gift can be a tangible […]

Do Your Clients Know You Love Them?

In your heart you appreciate your clients.  You hope they feel it from you.  In reality, it’s probably one more thing on your, “I’ll get to it” list.  You need a plan in place so the things in your heart are not forgotten.  It doesn’t have to be big things.  Sometimes the little things are […]

Keep Your Clients Longer

It costs more to gain new clients than it does to keep your clients. In fact, it costs 5 times more to gain a new client than keep existing clients.  When you think about the time and money spent marketing, networking and setting up new client accounts – it is much easier to keep the […]

The Courageous Entrepreneur Podcast

  Listen in to a great conversation as Winnie Anderson interviews me for The Courageous Entrepreneur podcast.

Why Collecting Business Cards Might NOT be the Answer

When I started in business, I bravely went to my first networking group. I KNEW I needed to bring business cards with me. So I made my own. I was so proud. I wanted to give them away to everyone who would take one. And people were thrilled to give me theirs in return. I […]

Do your clients feel connected?

Often when clients sign up to work with you, whether one-on-one or in a group program, they are attracted to you. You are a big reason they say, “yes.” They look forward to being connected to you and what you can offer. The problem comes when you get busy and your clients lose that feeling […]