What to do When Gifts are Illegal!

What do you do when it’s illegal to give gifts? I know that sounds a little extreme, but there are situations where it is illegal for businesses to give gifts.  Most of the time you see this in the medical profession. Whether you’re a pharmacy rep or you work with patients of some sort, the […]

To Increase Value Provide a Tangible

If you’re a service provider you probably provide an outstanding service and you do great things to serve your customers. The problem sometimes is that with the service, there is no tangible product. There’s nothing physical left behind. Sometimes clients who work with a service provider can forget about the service that’s been provided. They […]

Is the Customer ALWAYS Right?

You’ve heard the saying, the customer is always right. Sometimes your customer becomes upset and you are right and the customer is the one that is wrong. The philosophy behind this saying is that we need to keep our customers happy. That’s the most important thing. An unhappy customer can damage your business. When a […]

How to Make a Great First Impression on Your Clients

I’m sure you’ve heard about how important a first impression is from the way your look to the words you use when you interact with someone for the first time. People make the judgment on who they think you are and whether they want to work with you as a business person or associate with […]

I’m Going to Get Personal With You.

I believe personal gifts are better gifts.  Why is it important to personalize gifts?  Any gift you give is nice and thoughtful, but when you personalize a gift, it makes it more meaningful and it makes a bigger impact on your clients. If it’s personalized, the client is going to keep that gift longer because […]

How To Encourage Referrals

A great way to grow your business is through referrals. If you ask people what the most successful way to grow their business is, often you will hear through word of mouth referrals. The reason is because instead of having a cold contact that you have to get to know, a referral is a warm […]

Do Your Clients Ever Have Buyer’s Remorse?

Have you ever had buyer’s remorse? You may have made a big purchase or a big commitment to a long term contract.   After you do it, you have that sinking feeling in your gut.  You think, “What have I gotten myself into?”   What if your clients have that feeling after signing on with you? […]

The Power of Reciprocity

Did your parents ever tell you to “do unto others as you would have them do unto you?”  Even though I didn’t want to hear it as a kid, it really is good advice.  Dictionary.com defines reciprocity as a mutual exchange.  Basically, reciprocity is when you do something nice for someone, they tend to want […]

Connect Everything To Your Brand

Everything you do in your business should be aligned to your brand. That includes follow up, mailings, and even client appreciation gifts. However, aligning with your brand is different than being “branded.” When you think of something being branded, you may think of a farmer branding a cow or a promotional product bearing a company […]

Smashing Numbers Podcast

  Deb Brown, founder of Touch Your Client’s Heart, loves to surprise and delight her coaching clients. How does she do it? It’s something you already do… but probably only with friends and family. It’s just one strategy Deb uses and promotes to strengthen the most important element for success in any business: relationships. Too […]