How To Encourage Referrals

A great way to grow your business is through referrals. If you ask people what the most successful way to grow their business is, often you will hear through word of mouth referrals. The reason is because instead of having a cold contact that you have to get to know, a referral is a warm […]

Do Your Clients Ever Have Buyer’s Remorse?

Have you ever had buyer’s remorse? You may have made a big purchase or a big commitment to a long term contract.   After you do it, you have that sinking feeling in your gut.  You think, “What have I gotten myself into?”   What if your clients have that feeling after signing on with you? […]

The Power of Reciprocity

Did your parents ever tell you to “do unto others as you would have them do unto you?”  Even though I didn’t want to hear it as a kid, it really is good advice.  Dictionary.com defines reciprocity as a mutual exchange.  Basically, reciprocity is when you do something nice for someone, they tend to want […]

Connect Everything To Your Brand

Everything you do in your business should be aligned to your brand. That includes follow up, mailings, and even client appreciation gifts. However, aligning with your brand is different than being “branded.” When you think of something being branded, you may think of a farmer branding a cow or a promotional product bearing a company […]

Smashing Numbers Podcast

  Deb Brown, founder of Touch Your Client’s Heart, loves to surprise and delight her coaching clients. How does she do it? It’s something you already do… but probably only with friends and family. It’s just one strategy Deb uses and promotes to strengthen the most important element for success in any business: relationships. Too […]

When Clients Face Bad News: How to Support them in Difficult Times

Have you ever encountered a business relationship where you knew the person was facing bad news on a personal level?  Perhaps it is a client’s medical diagnosis or a death in the family.  Maybe your client is going through a divorce.  In personal situations like these it can be difficult to know what to say […]

Once in a Lifetime

When you develop a long term relationship with a client, you get to know them on a personal level.  You learn about their family.  You are excited to hear about a client’s wedding or new baby.  When major life events like these come up, you may wonder how to recognize the event.  Client Baby Gift […]

The Most Important Day of the Year

If you really want to get your client’s attention, make sure you pay attention to the most important day of the year.  You may be wondering what the most important day is.  Is it a holiday?  Perhaps it’s they day they sign up to do business with you.  Maybe it’s the day they renew their […]

Avoid DANGEROUS Gift Giving

Gift giving is motivated by many reasons, but the most dangerous reason is a feeling of obligation.  When you give because you feel obligated, you aren’t giving at your best.  You probably feel pressure and you throw something together just so you can check it off your list.  When you do this, it isn’t meaningful.  […]

Why Service Professionals Need a Client Appreciation Plan

If you are in the service industry, you deliver mostly intangibles to your clients.  They may have a bigger bank account, a smaller waistline, or a beautiful website when they are done working with you, but most of what you do for them they can’t physically see. A client appreciation gift can be a tangible […]