What’s in the mail?

What came in the mail today for you? There are different categories of mail.  On any given day you may receive advertisements, junk mail, bills, cards, magazines, or lumpy packages.  When you get your mail, you sort through it and evaluate what you want to open first.  If there is a package, that will probably […]

Connect Everything To Your Brand

Everything you do in your business should be aligned to your brand. That includes follow up, mailings, and even client appreciation gifts. However, aligning with your brand is different than being “branded.” When you think of something being branded, you may think of a farmer branding a cow or a promotional product bearing a company […]

Do You Have a Professional Network?

When you are just starting out, you may feel alone. I remember when I first started my business. No one knew who I was. No one knew I was even in business. I didn’t have colleagues I could turn to. I had no connections, no professional network. Except I did have a network. I had […]

Why Collecting Business Cards Might NOT be the Answer

When I started in business, I bravely went to my first networking group. I KNEW I needed to bring business cards with me. So I made my own. I was so proud. I wanted to give them away to everyone who would take one. And people were thrilled to give me theirs in return. I […]

Do your clients feel connected?

Often when clients sign up to work with you, whether one-on-one or in a group program, they are attracted to you. You are a big reason they say, “yes.” They look forward to being connected to you and what you can offer. The problem comes when you get busy and your clients lose that feeling […]

Fourth of July Marketing Ideas

If you live in the United States, the big summer celebration is the Fourth of July. You can reach out to prospects, clients, and centers of influence using these Fourth of July Marketing Ideas. If you live outside the United States, adapt these to your country’s celebration or for some summer fun. My top 10 […]

Build relationships, make friends in business.

Jeffrey Gitomer is a sales coach. But he talks about more than just the strategies to make the sale. He is a great advocate of building loyalty. I love this short video about making friends. It really is all about relationships. What do you think? How do you build relationships in your business? Do your […]

Don’t Get Stuck in The Waiting Place

The road to success is not a straight line. There are ups and downs. You know that. What do you do to sustain your business during the downs? Do you pull back or stay busy building relationships? For a long time I would pull back when business was down and times were lean. I determined […]

10 Ways to Celebrate National Humor Month in your Business

April is National Humor Month. Here are 10 ways you can use the occasion in your business to follow up and connect with your contacts. Email a joke, have them respond to receive the punch line. Send a funny card with a joke or humorous cartoon. Share a video of your favorite comedian. Tell a […]

5 Ways to Make Follow up Fun!

Following up with prospects is not the most exciting thing you do in your business. And because of that, you may put it off or avoid doing it all together. Here are 5 ways to make follow up fun. Celebrate unique, off-the-wall holidays. You can follow the crazy holidays at sites like: National Day Calendar,  […]