Creating a Client Experience

If you’re developing a group program of some sort, think about the experience that you’re going to give the members of the group before you ever start. Consider: what kind of client experience do you want them to have throughout the program? As they begin, how are they welcomed? Throughout the experience are there things […]

Getting Past Good Intentions

When it comes to gift-giving time, do you ever feel stuck? The good intentions you have to do something nice often get stuck when you have to decide what to give.  If you come up with a go-to gift, you won’t feel stuck with good intentions.  You will know what to give when you need […]

How to Make a Bigger Impact with Gift Cards

Often when it comes to giving out gifts, people don’t know what to give, and so, in desperation, they send out gift cards. If you don’t know what to get for somebody, the easy answer is to give them a gift card so they can choose what they want. This can be fine, but what […]

Customer Satisfaction vs. Customer Loyalty

Have you ever seen a sign or heard the phrase “customer satisfaction guaranteed?” That’s a great guarantee, but there’s a big difference between satisfaction and loyalty. Loyalty is what you really want in your business. Satisfaction means the transaction you had with the customer was okay.  They are not disappointed, but they’re also probably not […]

When a Gift Isn’t Really a Gift

When was the last time you received a gift from a company? They may have sent you something as a thank you gift or it may have been a promotional item. It might have been something that they were sending out to everybody like a calendar. If you’re going to send out gifts to clients, […]

How to Appreciate on a Budget – Without Looking Cheap!

One of the first things businesses think about with client appreciation gifts is the budget.  It may be the end of the year, which coincides with the holidays.  The budget is low, and yet, you feel obligated to send out gifts. Even if you don’t have a lot of money to spend, don’t pick out […]

How to Create a Referral Rewards Program

If you want more referrals in your business, you need to set up a formal referral rewards program. You need a way to let people know that you accept referrals. Tell them how to give you a referral, and then reward them for every referral they give. Tiered Referral Rewards Program One way to set […]

The Real Reason Your Clients Are Leaving

The Reason Your Clients Are Leaving Did you know that 68% of customers leave a business because they don’t feel like that business cares about them? That’s more than half the customers that leave your business. Think about the customers who may have left your business. You may do exit surveys to get information from […]

Do You Have an Army of Brand Ambassadors?

Think about the people who are brand ambassadors for your business. They’re probably people who don’t directly work for you, but they’re your biggest cheerleaders. When they’re out networking and meeting new people and they hear of someone who needs your service, they’re the ones who say, “you’ve got to talk to this person.” They […]

When Should You Give Gifts that are Consumable?

Usually when you give gifts, you want something that’s long-lasting, so they keep it and they think of you. But there’s one occasion when you want to make sure your gifts are consumable, and that is when you are giving to referral partners. When you receive a referral and you give a thank-you gift, give […]