How Do You Make Your Clients Feel?

Think about the last interaction you had with your service provider. Think about how you felt at the end of that interaction. There are three ways you could have felt. You may have had a negative reaction. It may just be a neutral reaction or a positive reaction. These reactions may be random, but as […]

What to do When a Client Leaves

I remember in my business many years ago when I had a client who was a faithful, regular client.  We had lots of work from this client, and then very abruptly they said, “We’re going to cancel and we’re going to do this ourselves.  We won’t be using you anymore.” When you love your clients […]

Do Your Clients Ever Have Buyer’s Remorse?

Have you ever had buyer’s remorse? You may have made a big purchase or a big commitment to a long term contract.   After you do it, you have that sinking feeling in your gut.  You think, “What have I gotten myself into?”   What if your clients have that feeling after signing on with you? […]

The Power of Reciprocity

Did your parents ever tell you to “do unto others as you would have them do unto you?”  Even though I didn’t want to hear it as a kid, it really is good advice.  Dictionary.com defines reciprocity as a mutual exchange.  Basically, reciprocity is when you do something nice for someone, they tend to want […]

Connect Everything To Your Brand

Everything you do in your business should be aligned to your brand. That includes follow up, mailings, and even client appreciation gifts. However, aligning with your brand is different than being “branded.” When you think of something being branded, you may think of a farmer branding a cow or a promotional product bearing a company […]

Customer Appreciation is NOT a Sale!

If you search Google or Twitter for “customer appreciation” a lot of what you will find are sales. Dictionary.com defines appreciation as “gratitude; thankful recognition.” Somehow marketers have decided that an invitation to buy stuff at a discount is a form of appreciation. At the end of a customer appreciation sale, the customer spent money […]

Smashing Numbers Podcast

  Deb Brown, founder of Touch Your Client’s Heart, loves to surprise and delight her coaching clients. How does she do it? It’s something you already do… but probably only with friends and family. It’s just one strategy Deb uses and promotes to strengthen the most important element for success in any business: relationships. Too […]

The Most Important Day of the Year

If you really want to get your client’s attention, make sure you pay attention to the most important day of the year.  You may be wondering what the most important day is.  Is it a holiday?  Perhaps it’s they day they sign up to do business with you.  Maybe it’s the day they renew their […]

Why Service Professionals Need a Client Appreciation Plan

If you are in the service industry, you deliver mostly intangibles to your clients.  They may have a bigger bank account, a smaller waistline, or a beautiful website when they are done working with you, but most of what you do for them they can’t physically see. A client appreciation gift can be a tangible […]

Do Your Clients Know You Love Them?

In your heart you appreciate your clients.  You hope they feel it from you.  In reality, it’s probably one more thing on your, “I’ll get to it” list.  You need a plan in place so the things in your heart are not forgotten.  It doesn’t have to be big things.  Sometimes the little things are […]