Last Impressions

So often we worry about first impressions. We think about how we look, what words we say. What’s the impression we make when we come in contact with someone for the first time? How do prospects or clients perceive us when we come in contact with them for the first time? We want to make […]

To Logo or Not to Logo?

To logo or not to logo – that is the question.  When do you put your logo on pieces that you give to your clients? There is a time and a place for that.  Promotional products that have your brand on it are perfect to give out to prospects that have not signed up to […]

Lessons Learned on an Airplane

When was the last time you rode on a commercial airplane? I was thinking about the difference between first class clients and business class clients on the airplane.  First class is where everyone wants to be.  In first class they get preferential treatment in a lot of different ways. They can be the first ones […]

Secrets to a Long and Prosperous Business Life

No one wants to be a “one hit wonder.”  Longevity means you have long-term clients who are staying around for a long time, and a business that is here to stay.  You want clients who aren’t there just for a quick taste of you, but clients who love what you do.  Clients who are your […]

How to Apologize in Business

Every once in a while, something will go wrong in your business. You might make a mistake, a vendor you work with might goof up, but the bottom line is it may cause a problem for one of your clients. It is important to extend a business apology the right way when something goes wrong. […]

Pay Attention to the Details

Pay attention to the details in your business.  They can make or break your business. Getting the details right can mean the difference between getting a job or not getting a job, keeping a great customer and losing a great customer.  You need to remember names, requests, all the details of the interactions that you […]

The Difference Between a Bonus and a Gift

Do you know the difference between a bonus and a gift? You may have seen a sales page or an advertisement on TV where they list all the bonuses that come with your purchase.  A bonus is something that is expected. It’s already been advertised ahead of time and it’s packaged with a purchase. What […]

Give the Gift of Time

There is a series of books that Gary Chapman has written that center around The Five Love Languages. In a nutshell, a love language is the way to give and receive love and appreciation. One of those languages is quality time. Giving your clients the gift of time can help them feel appreciated by you. […]

What to do When Gifts are Illegal!

What do you do when it’s illegal to give gifts? I know that sounds a little extreme, but there are situations where it is illegal for businesses to give gifts.  Most of the time you see this in the medical profession. Whether you’re a pharmacy rep or you work with patients of some sort, the […]

I Have a Confession. . .

I have a confession to make. A long time ago, my mother made me write thank you notes, and I didn’t like it.  Maybe you had that experience when you were a child, too. Here’s the whole story. We had some distant relatives that would send gifts at the holidays for us kids and one […]