When a Gift Isn’t Really a Gift

When was the last time you received a gift from a company? They may have sent you something as a thank you gift or it may have been a promotional item. It might have been something that they were sending out to everybody like a calendar. If you’re going to send out gifts to clients, […]

How to Appreciate on a Budget – Without Looking Cheap!

One of the first things businesses think about with client appreciation gifts is the budget.  It may be the end of the year, which coincides with the holidays.  The budget is low, and yet, you feel obligated to send out gifts. Even if you don’t have a lot of money to spend, don’t pick out […]

How to Create a Referral Rewards Program

If you want more referrals in your business, you need to set up a formal referral rewards program. You need a way to let people know that you accept referrals. Tell them how to give you a referral, and then reward them for every referral they give. Tiered Referral Rewards Program One way to set […]

The Real Reason Your Clients Are Leaving

The Reason Your Clients Are Leaving Did you know that 68% of customers leave a business because they don’t feel like that business cares about them? That’s more than half the customers that leave your business. Think about the customers who may have left your business. You may do exit surveys to get information from […]

Do You Have an Army of Brand Ambassadors?

Think about the people who are brand ambassadors for your business. They’re probably people who don’t directly work for you, but they’re your biggest cheerleaders. When they’re out networking and meeting new people and they hear of someone who needs your service, they’re the ones who say, “you’ve got to talk to this person.” They […]

When Should You Give Gifts that are Consumable?

Usually when you give gifts, you want something that’s long-lasting, so they keep it and they think of you. But there’s one occasion when you want to make sure your gifts are consumable, and that is when you are giving to referral partners. When you receive a referral and you give a thank-you gift, give […]

A Lesson From Pavlov’s Dog

Reward your referral partners and you will encourage them to send more. Think for a minute back to when you were a teenager and you were in science class. You learned about Pavlov’s dog. If you remember, Pavlov taught his dog how to salivate. He did that by ringing a bell and setting out food […]

Top 20 Ways to Reach Your Top 20%

Your top 20% are the most important customers in your business.  You make more money from them.  They stay with you long term.  They are probably your best advocates.  It is so important to go out of your way to take care of them and earn their continued business.  Here are some ways you can […]

Pareto’s Principle

You’ve probably heard about Pareto’s Principle. It’s the principle that 80% of results come from 20% of the population and it goes across the board with a lot of different situations. If you apply Pareto’s Principle to your business, 80% of your profits are coming from the top 20% of your clients. Top 20% of […]

The Main Reason You’re Not Getting Referrals.

We all know that referrals are the best way to grow your business.  The problem is, you may be sitting and waiting for the referrals but they aren’t coming in.  You may hear from clients and colleagues what a great business you have.  People probably tell you that they are telling others about you, but […]