Stand Out, Be You

How many real estate agents do you know? Financial planners? Insurance agents? Whatever your industry, you probably know someone else who does what you do. Because of that you have to distinguish yourself from everyone else, stand out and build relationships. The more distinct and true to yourself you are, the more you will attract […]

How to Achieve Harmony

When the kids are fighting somehow I always get pulled into the middle of it. And as the mom of 5 kids, I have seen my share of fights. Each one wants me to take their side and prove the other is wrong. It drives me crazy. For example, over Spring Break my two teenage […]

Don’t Get Stuck in The Waiting Place

The road to success is not a straight line. There are ups and downs. You know that. What do you do to sustain your business during the downs? Do you pull back or stay busy building relationships? For a long time I would pull back when business was down and times were lean. I determined […]

Mother’s Day Ideas for your Busines

Sunday is Mother’s Day in the United States. If you are curious what most people give their mother on this holiday, here is what the National Retail Federation reports: Cards (77%) Flowers (69%) Take her out to eat (55%) This year, they expect more money to be spent on jewelry than any other category of […]

The Most Important Person in the World

I was listening to an interview of Daymond John the other day. Daymond is best known as the founder of the clothing line, FUBU, and an investor on the show, Shark Tank. In the interview he said, “Your customer is the most important person in the world.” Moments later he went on to say, “Everyone […]

Your Loyal Dog Can Teach You About Loyal Clients

Man’s best friend is known for being loyal. Dogs will stick by your side, comfort you and protect you. Most of the time, they lie around having a “lazy dog” kind of day. The things that get them active excited can teach you how to engage your clients so they become loyal clients. An unexpected […]

Client Loyalty for Online Businesses

Milana Leshinsky of Simplicity Circle recently interviewed me about client loyalty.

Loyalty in an Online Business

Making money online is a numbers game. You track subscribers, click rates, conversions, etc. The more people who see your offer, the more money you will make. So technically, you just need to pay for more high-converting ads and invest in building your list. What if you increased your conversion rates? Then you could make […]

Why loyalty matters.

Think of someone or something you are loyal to. It could be a person, a business, a team, an alma mater, a religion, or a political party. If someone were to ask you about your experience with the thing you are loyal to, you would probably enthusiastically rave about it. You would have lots of […]

10 Ways to Celebrate National Humor Month in your Business

April is National Humor Month. Here are 10 ways you can use the occasion in your business to follow up and connect with your contacts. Email a joke, have them respond to receive the punch line. Send a funny card with a joke or humorous cartoon. Share a video of your favorite comedian. Tell a […]