50 Books for 50 Years

During the last week of December I turned 50. At the beginning of the year I was thinking about how to mark this milestone in my life. When my husband turned 50, he celebrated by going skydiving. I’m not a fan of thrill-seeking and wanted to find something that reflected me to honor the occasion. […]

What is the ROI of Client Appreciation?

When you give gifts to clients, what is the reason that you do it?  Everything you do in business should be driven by an end goal or a purpose.  The plan behind your actions is what gets results.  Client appreciation is one of those fuzzy areas that you want to be heart felt, but you […]

Creating a Client Experience

If you’re developing a group program of some sort, think about the experience that you’re going to give the members of the group before you ever start. Consider: what kind of client experience do you want them to have throughout the program? As they begin, how are they welcomed? Throughout the experience are there things […]

Forget Cold Calling, Try Cold Mailing

You may have heard about cold calling for your business.  Few people like that approach and it isn’t very effective.  Calling somebody out of the blue to sell to them is not the best way to get in front of your ideal client.  If you have targeted prospects who don’t know you, try cold mailing […]

My Holiday Manifesto

Today I am issuing my holiday manifesto to business owners everywhere. This holiday season, I am begging you NOT to send me a holiday gift. I don’t want to receive anything from you in the month of December if you are a business owner and you have a business relationship with me. I’ll tell you […]

Getting Past Good Intentions

When it comes to gift-giving time, do you ever feel stuck? The good intentions you have to do something nice often get stuck when you have to decide what to give.  If you come up with a go-to gift, you won’t feel stuck with good intentions.  You will know what to give when you need […]

What’s in the mail?

What came in the mail today for you? There are different categories of mail.  On any given day you may receive advertisements, junk mail, bills, cards, magazines, or lumpy packages.  When you get your mail, you sort through it and evaluate what you want to open first.  If there is a package, that will probably […]

How to Make a Bigger Impact with Gift Cards

Often when it comes to giving out gifts, people don’t know what to give, and so, in desperation, they send out gift cards. If you don’t know what to get for somebody, the easy answer is to give them a gift card so they can choose what they want. This can be fine, but what […]

Customer Satisfaction vs. Customer Loyalty

Have you ever seen a sign or heard the phrase “customer satisfaction guaranteed?” That’s a great guarantee, but there’s a big difference between satisfaction and loyalty. Loyalty is what you really want in your business. Satisfaction means the transaction you had with the customer was okay.  They are not disappointed, but they’re also probably not […]

When a Gift Isn’t Really a Gift

When was the last time you received a gift from a company? They may have sent you something as a thank you gift or it may have been a promotional item. It might have been something that they were sending out to everybody like a calendar. If you’re going to send out gifts to clients, […]