Creating a Client Experience

If you’re developing a group program of some sort, think about the experience that you’re going to give the members of the group before you ever start. Consider: what kind of client experience do you want them to have throughout the program? As they begin, how are they welcomed? Throughout the experience are there things […]

Forget Cold Calling, Try Cold Mailing

You may have heard about cold calling for your business.  Few people like that approach and it isn’t very effective.  Calling somebody out of the blue to sell to them is not the best way to get in front of your ideal client.  If you have targeted prospects who don’t know you, try cold mailing […]

My Holiday Manifesto

Today I am issuing my holiday manifesto to business owners everywhere. This holiday season, I am begging you NOT to send me a holiday gift. I don’t want to receive anything from you in the month of December if you are a business owner and you have a business relationship with me. I’ll tell you […]

Getting Past Good Intentions

When it comes to gift-giving time, do you ever feel stuck? The good intentions you have to do something nice often get stuck when you have to decide what to give.  If you come up with a go-to gift, you won’t feel stuck with good intentions.  You will know what to give when you need […]

What’s in the mail?

What came in the mail today for you? There are different categories of mail.  On any given day you may receive advertisements, junk mail, bills, cards, magazines, or lumpy packages.  When you get your mail, you sort through it and evaluate what you want to open first.  If there is a package, that will probably […]

How to Make a Bigger Impact with Gift Cards

Often when it comes to giving out gifts, people don’t know what to give, and so, in desperation, they send out gift cards. If you don’t know what to get for somebody, the easy answer is to give them a gift card so they can choose what they want. This can be fine, but what […]

Customer Satisfaction vs. Customer Loyalty

Have you ever seen a sign or heard the phrase “customer satisfaction guaranteed?” That’s a great guarantee, but there’s a big difference between satisfaction and loyalty. Loyalty is what you really want in your business. Satisfaction means the transaction you had with the customer was okay.  They are not disappointed, but they’re also probably not […]

When a Gift Isn’t Really a Gift

When was the last time you received a gift from a company? They may have sent you something as a thank you gift or it may have been a promotional item. It might have been something that they were sending out to everybody like a calendar. If you’re going to send out gifts to clients, […]

How to Appreciate on a Budget – Without Looking Cheap!

One of the first things businesses think about with client appreciation gifts is the budget.  It may be the end of the year, which coincides with the holidays.  The budget is low, and yet, you feel obligated to send out gifts. Even if you don’t have a lot of money to spend, don’t pick out […]

How to Create a Referral Rewards Program

If you want more referrals in your business, you need to set up a formal referral rewards program. You need a way to let people know that you accept referrals. Tell them how to give you a referral, and then reward them for every referral they give. Tiered Referral Rewards Program One way to set […]