Appreciation Secrets with Dr. Paul White

appreciation Dr. Paul White

Dr. Paul White

In my interview with Dr. Paul White, he pointed out the difference between appreciation and recognition. Recognition is frequently seen in business settings. We recognize people for achieving goals and for how long they have been in business. It’s great to recognize people for accomplishments, but appreciation is different. Appreciation is all about the person, not the achievement. Because appreciation is done at a personal level, it’s important that you have a relationship with the person before you show appreciation to them.

How to Appreciate

Dr. White shared three things to include in a personal thank you.

  1. Their name. People like their own name, just make sure you spell it right.
  2. Something specific. Share what you appreciate about them or about what they have done.
  3. Tell them why that specific thing is meaningful to you.

When you follow these steps, expressing your appreciation won’t come across as empty words. Instead the recipient will feel your authentic thank you. It will mean far more to them.

Dr. White says that the way to make appreciation effective is to get to know people and interact with them. A great way to get people to open up is to share something about yourself first. When you share something personal – like what you did over the weekend – it makes it easier for them to share about themselves. Once you get them sharing, he advises that you listen to what they are saying and reflect back to them.

As you get to know them, you will learn details about them that can help you deepen the relationship. You might see an article about something you talked about or something they are passionate about. You can send it to them. Perhaps you want to send a gift – now you know more about them, so you can give them something meaningful.

Avoid This

The biggest trap people fall into, according to Dr. White, is viewing the customer as a transaction. It is important to keep a long-term view of them and realize the relationship is far more valuable than the one sale. If you do things right and build relationships, you will have loyal clients that lead to multiple transactions from themselves and others whom they refer to you.

Client appreciation done right won’t be in sending out bulk ordered gift baskets. It is better done on a personal level so the client actually feels cared for as an individual, not as just a number. If you’d like more ideas from Dr. Paul White, read this blog post, “Can the 5 Languages of Appreciation be Use With Customers and Clients.”

If you would like to hear the entire interview, as well as 19 others, the transcripts, and the Loyalty Tip Guide, you can purchase the recording package of the Client Loyalty Summit here.


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