3 Ways to Gain Client Loyalty

Client loyalty is incredibly valuable to a business.  After all, loyal clients can’t be persuaded to try the competition.  They are your biggest cheerleaders – telling everyone they can about your products and services. All of this results in more income for your business.


In our house, we are loyal BYU fans.  Everyone owns a t-shirt or sweatshirt.  One of our kids has his bedroom covered in BYU wall stickers.  At various times in our lives we have had watches, baseball caps, posters, and license plate covers to show our loyalty to the cougars.  Most Saturdays in the fall, you can find my husband huddled around the computer trying desperately to catch the football game.  You will never find us cheering for the University of Utah.  And of course, as alumni, we donate money to the university.


Wouldn’t it be great to have that kind of loyalty and free advertising for your business? While your clients probably won’t be as loyal to you as they are to their favorite sports team, there are some things you can do to increase their loyalty.


First – be loyal to them.  As you show your dedication to them as a client, they will reflect that back to you.  Make them feel like they are the most important person you have to talk to in every conversation.  If there is an opportunity to give business back to them either by hiring them yourself or by sending a referral, do it.  Show them that their projects and their concerns are important to you.


Second – give out perks.  Consider extending a discount on other services because they are a valued client.  Perhaps you can create a rewards system for your business similar to punch cards – buy 5, get one free.  If they feel there is an extra advantage to working with you, it’s an incentive to stay.


Third – recognize them.  Pay attention to everything from professional awards to birthdays and take those opportunities to recognize them.  It may be recognition through social media or a highlight in your newsletter.  You can also recognize them in a more private way by sending a card or appropriate gift. 


The bottom line is to make sure your clients know that they matter to you.  If a business doesn’t care, there is no reason to stick with them.  It’s easy to try out a competitor because they offered a coupon.  Put into practice these simple things to increase your loyalty and your income.

Share Your Thoughts