What to Give Referral Partners

Referral partners are people in your circle who you depend on for referrals. The nature of them being partners indicates that there must be some form of partnership. It needs to be a give and take. They give you referrals. What do they get in return?

I have been in situations where I gave lots of referrals and business. Although I knew the quality of work was good, I didn’t feel like I was getting anything else in return. Soon I stopped giving referrals and hiring them simply because I didn’t feel appreciated. I didn’t feel they deserved my efforts.

What can you do for your referral partners?

  1. Referral PartnersReferrals – In some industries you can give referrals to the people who give you referrals. You don’t need to keep score, but keep them in mind and see how you can connect them with new prospects or people who can help them grow their business.
  2. Appreciation – You may not have a referral to send their way, but you can certainly acknowledge and thank them for giving you a referral. An old fashioned hand-written thank you note goes a long way.
  3. Cash – Some industries give out referral fees, commission, or affiliate fees for a referral that turns into a sale. Money can be a nice incentive, but make sure you also appreciate for the referrals that don’t turn into sales.
  4. Thank you gift – It doesn’t have to be over the top. A simple plate of cookies or basket of fruit is a nice gesture to say thank you.

In the end, you want your referral partners to feel that they receive at least as much, if not more, than they give to you. If they feel all they do is give, they may get tired of giving. If they feel like there is an equal exchange, they will be happy to continue helping you. If they feel that you give more, they may feel slightly indebted to you and have a desire to help you because you have helped them.

What have you done for your referral partners that worked well for you? Have you ever had a colleague do so much for you that you wanted to do something to help them out as well? Share in the comments below.

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