Push the Pause Button on Email Follow Up

Email follow up is quick, easy and inexpensive. You can send it whenever you think of it. It doesn’t matter if your prospect lives in a different time zone you don’t have to worry about what time it is. If you are working late, you won’t interrupt them. The problem with email follow up is […]

Have you ever lost touch?

Open up your accounting software and look at the client list. If you have been in business for a while, you probably have an extensive list. What might surprise you is the names on the list that you haven’t had contact with in a while. If you work on a project or contract basis, you […]

How to quadruple your open rate.

Email marketing is here to stay, but its effectiveness is decreasing. Email is a great way to reach a lot of people at a low investment of time and money. You can reach an email list of thousands all at once. The problem is, in boxes are overflowing and open rates have dropped. According to […]

Gift of the Week – The Cardcierge

If you’ve ever received a handmade card, you probably appreciated the personal touch. It would be nice to be able to give that personal touch to business contacts, but you may not have the time or the talent to create custom cards. Purchasing them is an option, but buying one at a time from craft […]

Business Holiday Cards that Make you Stand Out.

The end of the year is prime time to send out business holiday cards. When you send holiday cards for business, it is an investment that comes out of a business budget. As such, you need to make educated decisions before you send out cards. Here are some ways to stand out with your business […]

Behind The Scenes of a Client Appreciation Project.

While working on a recent client appreciation project, I realized once again how valuable it is to have someone handling the details. Here is the client appreciation project from my client’s perspective: The client submits concept, content, names and addresses, and sends content to graphic designer. She approves the ribbon design, jar type and candy. […]

Memorable Mail – Can you mail a ball?

Over the years I’ve wondered, “Can you mail a ball?” I have heard different opinions on the subject. Some say yes. Somewhere I heard that it has to be a special, high quality, postal-approved ball. I needed to know for myself. I decided that I should choose a good quality ball to make sure it […]

Gift of the Week – Potato Parcel

Imagine your surprise if you opened your mailbox to find a potato – with a message on it. Alex Craig saw an article online about how you could mail a potato in the mail, just by placing an address and some stamps on it. The post had so many hits it got him thinking. He […]

Budget Friendly Thank You Gifts

Are you convinced of the importance of thanking people in your business? Even if you know the value, you may be held back by your budget. Corporate budgets can be non-existent. An entrepreneur struggles with cash flow ebbs and flows. And even if your heart is in the right place, you may not want to […]

Memorable Mail: Can you mail glow sticks?

A package of glow sticks is small and light weight. The packaging is secure. I wondered, “Can you mail glow sticks?” I waited for a good opportunity to send them. After attending a networking meeting where a client said some really wonderful things to me about our work together I knew it was the perfect […]