Have you ever lost touch?

Open up your accounting software and look at the client list. If you have been in business for a while, you probably have an extensive list. What might surprise you is the names on the list that you haven’t had contact with in a while. If you work on a project or contract basis, you […]

Gift of the Week – Tactical Christmas Stocking

How can you make a standard Christmas stocking more interesting? The tactical Christmas stocking puts a new twist on this holiday staple. It is made of nylon and has MOLLE straps, carabiners and clips. You could say it is a military grade stocking. It has a handle, a zipper and an external pouch. It screams […]

How to quadruple your open rate.

Email marketing is here to stay, but its effectiveness is decreasing. Email is a great way to reach a lot of people at a low investment of time and money. You can reach an email list of thousands all at once. The problem is, in boxes are overflowing and open rates have dropped. According to […]

Top 5 Reasons Why Customers Leave

When you ask a customer who is ending service with you why they are leaving, they may give a variety of excuses. The most common are money and time. However, those may not be the real reasons. When you get to the heart of the matter, statistics tell us these are the top reasons why […]

Gift of the Week – State Icons

Everywhere you travel has its own special iconic places. As a tourist, you probably make a point of seeing them. When they are in your home town or state, you feel an attachment to them. They help identify home to you. Many of these iconic places around the country have been preserved by Christy Johnson […]

Steps in a Relationship Marketing Plan

Knowing that it costs anywhere from 5 to 30 times more to gain a new client than retain an existing one, you are probably already sold on the value of a relationship marketing plan.  You understand how important it is for each person who has contact with your business to feel like a person, not […]

Gift of the Week – Notes to Self Socks

While on a road trip, with her feet propped up on the dashboard, Laura Schmidt got an idea. She was a believer in affirmations and knew that the beginning and end of the day is the best time for them. She wondered how powerful it would be to put affirmations on socks. You would see […]

What is a Relationship Marketing Plan?

You probably have a marketing plan. It is important to plan for how you are going to get the word out about your business. Marketing is promoting and selling your products and services. Relationship marketing looks at your communication as a way to build life-long relationships with your contacts, rather than treating them as one-time […]

Gift of the Week – The Cardcierge

If you’ve ever received a handmade card, you probably appreciated the personal touch. It would be nice to be able to give that personal touch to business contacts, but you may not have the time or the talent to create custom cards. Purchasing them is an option, but buying one at a time from craft […]

Business Holiday Cards that Make you Stand Out.

The end of the year is prime time to send out business holiday cards. When you send holiday cards for business, it is an investment that comes out of a business budget. As such, you need to make educated decisions before you send out cards. Here are some ways to stand out with your business […]