Mother’s Day Ideas for your Busines

Sunday is Mother’s Day in the United States. If you are curious what most people give their mother on this holiday, here is what the National Retail Federation reports: Cards (77%) Flowers (69%) Take her out to eat (55%) This year, they expect more money to be spent on jewelry than any other category of […]

The Most Important Person in the World

I was listening to an interview of Daymond John the other day. Daymond is best known as the founder of the clothing line, FUBU, and an investor on the show, Shark Tank. In the interview he said, “Your customer is the most important person in the world.” Moments later he went on to say, “Everyone […]

Your Loyal Dog Can Teach You About Loyal Clients

Man’s best friend is known for being loyal. Dogs will stick by your side, comfort you and protect you. Most of the time, they lie around having a “lazy dog” kind of day. The things that get them active excited can teach you how to engage your clients so they become loyal clients. An unexpected […]

Client Loyalty for Online Businesses

Milana Leshinsky of Simplicity Circle recently interviewed me about client loyalty.

Loyalty in an Online Business

Making money online is a numbers game. You track subscribers, click rates, conversions, etc. The more people who see your offer, the more money you will make. So technically, you just need to pay for more high-converting ads and invest in building your list. What if you increased your conversion rates? Then you could make […]

Why loyalty matters.

Think of someone or something you are loyal to. It could be a person, a business, a team, an alma mater, a religion, or a political party. If someone were to ask you about your experience with the thing you are loyal to, you would probably enthusiastically rave about it. You would have lots of […]

10 Ways to Celebrate National Humor Month in your Business

April is National Humor Month. Here are 10 ways you can use the occasion in your business to follow up and connect with your contacts. Email a joke, have them respond to receive the punch line. Send a funny card with a joke or humorous cartoon. Share a video of your favorite comedian. Tell a […]

Be Strategic for More Organic Referrals

Organic referrals are those that happen naturally. Someone has a need and someone else recommends a service provider. It happens all the time. You need a babysitter? You ask another family with young children who they recommend. If you want your carpets cleaned, you ask friends who they have had clean their carpets. Sometimes referrals […]

Together you’ll go far with strategic referral partners.

  Educate Strategic referral partners can help you go farther in your business than you can go alone. If you want to go fast, go alone. If you want to go far, go together. African Proverb This African Proverb contains a lot of truth for an entrepreneur or solo-professional. One of the great advantages of […]

Customer referral marketing – Are you Shareable?

One of the best sources of referrals is from clients. Your ideal customer probably is associated with more ideal customers. Birds of a feather flock together. Your clients already know people who would make great clients for you. Implement customer referral marketing to encourage them to refer others to you. In order for customers to […]