How a Brand holiday can bring some of your personality into your marketing.

As a solo-professional, one of the things that draws people to work with you is – YOU! Your personality, your values, even your interests help you connect with clients and centers of influence. As they feel they know you better, they also come to like and trust you and want to work with you. One […]

Gift of the Week – Screencraft Gifts

Do you have a place that is special to you? It could be your hometown, college town, or place you got engaged. Maybe it is the country your ancestors came from or the birthplace of someone important in your life. Screencraft Gifts creates one-of-a-kind keepsakes by printing maps on marble tiles. Their gift selection includes […]

Repeat business. When will they need you again?

Repeat business is a great source of revenues, but you need to know the average time between sales in your industry. Past clients are a great source of repeat business as well as referrals. According to Sweet Tooth repeat customers’ sales conversion is nine times higher than a new prospect. Knowing how long before they […]

Gift of the Week – Hello Life

Angie Weber had been the right-hand gal to an entrepreneur for a number of years when she got “the itch.” She was ready to jump in and create her own business. After exploring a few options that just weren’t quite the right fit, she settled on an all-natural cosmetic line which she named Hello Life. […]

Use a client exit survey for feedback and referrals.

Use a client exit survey to get past the polite “excuses” and get real feedback.   When a client stops working with you, it may be for a number of reasons. As a business owner, you may think you know, but unless you take the time to ask, you don’t have all the information. When […]

Gift of the Week – Too Cute Totes

Karen Scott decided to make tote bags one year for Christmas for family and friends. They turned out so cute that people started asking her for them. Fast forward to today and Too Cute Totes is a line of designs created by the founder, Karen. Each design can be created in a wide selection of […]

Memorable Mail: Mail a box of cereal.

How to mail a box of cereal and grab someone’s attention. Can you mail a box of cereal without putting it in a box? In my most recent mail experiment I did just that. As the mail clerk weighed it to determine the postage he declared it, “the most expensive box of cereal.” While the […]

Gift of the Week – Insta-Luck Four-Leaf Clover

I remember sitting in the grass as a young girl, searching through patches of clover to find a lucky 4-leaf clover. I did find a few, but it was long, tedious work. If you want to wish someone good luck, but don’t have the time to sit in a patch of clovers, the Insta-Luck Four-Leaf […]

A Promotional Product that Helps Build Trust with Clients.

  You can build trust with clients by giving them an appropriate promotional product. A client wanted to let his clients know that he was there for them. He is a life insurance agent and works primarily with adults over the age of 50. Some of his clients are 80 or older. He found that […]

Gift of the Week – Black Ink Notepad Stationery

Black Ink Notepad Stationery combines the convenience of a notepad with the quality of personalized stationery.   Even in our digital world, we still need paper. Whether you jot down a note or to-do list or write a note to someone, you use paper. Black Ink Notepad Stationery combines the convenience of a notepad with […]