Gift of the Week – Race Bib Gifts

These race bib gifts use an image of your actual race bib and turn it into a keepsake. A Facebook friend recently ran the Boston Marathon. She proudly posted her picture with her bib on the night before. I also saw photos of her during and after the race sporting her number on her race […]

How to Retain Customers

Increasing retention increases revenues better than bringing in new clients. Smart business owners know how to retain customers. According to Harvard Business School, a mere 5% increase in retention will increase profits anywhere from 25% to 95%. Clearly client retention has a bigger impact on the bottom line than acquiring new clients. It saves money […]

Gift of the Week – Ski Chair

Do you have a collection of used sporting equipment that isn’t being used anymore? Discarded sports equipment is filling garages, basements and storage facilities and no one wants them. Ski Chair collects some of that equipment and turns it into unique, usable pieces of outdoor furniture and home accessories. They accept donations of skis, boards, […]

Funny things you can send in the mail – like cheeseballs!

This container of cheeseballs is one of the funny things you can send in the mail. When I walked past the giant container of cheeseballs at the store, I knew I had to try mailing it. It was big, self-contained, and in a hard plastic container. But who would appreciate that volume of cheeseballs? Clearly […]

Gift of the Week – Tokens & Icons

Hey sports fans! Do you want to keep your love of the game and your team alive even after the season is over? Now that March Madness is over, you may be missing the action on the courts. You can carry a piece of the courts with you everywhere you go. Tokens & Icons takes […]

How a Brand holiday can bring some of your personality into your marketing.

As a solo-professional, one of the things that draws people to work with you is – YOU! Your personality, your values, even your interests help you connect with clients and centers of influence. As they feel they know you better, they also come to like and trust you and want to work with you. One […]

Gift of the Week – Screencraft Gifts

Do you have a place that is special to you? It could be your hometown, college town, or place you got engaged. Maybe it is the country your ancestors came from or the birthplace of someone important in your life. Screencraft Gifts creates one-of-a-kind keepsakes by printing maps on marble tiles. Their gift selection includes […]

Repeat business. When will they need you again?

Repeat business is a great source of revenues, but you need to know the average time between sales in your industry. Past clients are a great source of repeat business as well as referrals. According to Sweet Tooth repeat customers’ sales conversion is nine times higher than a new prospect. Knowing how long before they […]

Gift of the Week – Hello Life

Angie Weber had been the right-hand gal to an entrepreneur for a number of years when she got “the itch.” She was ready to jump in and create her own business. After exploring a few options that just weren’t quite the right fit, she settled on an all-natural cosmetic line which she named Hello Life. […]

Use a client exit survey for feedback and referrals.

Use a client exit survey to get past the polite “excuses” and get real feedback.   When a client stops working with you, it may be for a number of reasons. As a business owner, you may think you know, but unless you take the time to ask, you don’t have all the information. When […]