Build Loyalty By Being YOU

As I have been interviewing experts about their take on client loyalty, one thing is clear. When you are an independent professional or solo-entrepreneur in a service industry, clients are buying YOU. They are drawn to your personality, to WHO you are.  The best way to build loyalty is to lead with who you are. […]

Know, Like, Trust, Loyalty

You’ve probably heard about know, like, trust from a marketing standpoint. These three pillars are also the building blocks for loyalty. Here’s how know, like, trust factors into loyalty. Know. People are loyal to people they know and brands they know. Sometimes they feel loyal because they know you share a commonality. Maybe personally you are […]

Thank You is Important in Every Language

I spent an incredible week on a Mediterranean cruise. We visited Spain, France and Italy. Everywhere we went, I tried to know a few words in the native language. Especially thank you – gracias, merci, grazie. It was important for me to recognize the people who were serving me – from clerks at stores and […]

Fourth of July Marketing Ideas

If you live in the United States, the big summer celebration is the Fourth of July. You can reach out to prospects, clients, and centers of influence using these Fourth of July Marketing Ideas. If you live outside the United States, adapt these to your country’s celebration or for some summer fun. My top 10 […]

Build relationships, make friends in business.

Jeffrey Gitomer is a sales coach. But he talks about more than just the strategies to make the sale. He is a great advocate of building loyalty. I love this short video about making friends. It really is all about relationships. What do you think? How do you build relationships in your business? Do your […]

Stand Out, Be You

How many real estate agents do you know? Financial planners? Insurance agents? Whatever your industry, you probably know someone else who does what you do. Because of that you have to distinguish yourself from everyone else, stand out and build relationships. The more distinct and true to yourself you are, the more you will attract […]

How to Achieve Harmony

When the kids are fighting somehow I always get pulled into the middle of it. And as the mom of 5 kids, I have seen my share of fights. Each one wants me to take their side and prove the other is wrong. It drives me crazy. For example, over Spring Break my two teenage […]

Don’t Get Stuck in The Waiting Place

The road to success is not a straight line. There are ups and downs. You know that. What do you do to sustain your business during the downs? Do you pull back or stay busy building relationships? For a long time I would pull back when business was down and times were lean. I determined […]

Mother’s Day Ideas for your Busines

Sunday is Mother’s Day in the United States. If you are curious what most people give their mother on this holiday, here is what the National Retail Federation reports: Cards (77%) Flowers (69%) Take her out to eat (55%) This year, they expect more money to be spent on jewelry than any other category of […]

The Most Important Person in the World

I was listening to an interview of Daymond John the other day. Daymond is best known as the founder of the clothing line, FUBU, and an investor on the show, Shark Tank. In the interview he said, “Your customer is the most important person in the world.” Moments later he went on to say, “Everyone […]