2018 Client Loyalty Summit

Have you ever wondered why some businesses grow and have a reputation, even though it seems like they do very little marketing and advertising? My guess is they have built loyalty.   When you have loyalty in your business, you keep your clients longer they become an unpaid sales force for you – sending referrals […]

Know, Like, Trust, Loyalty

You’ve probably heard about know, like, trust from a marketing standpoint. These three pillars are also the building blocks for loyalty. Here’s how know, like, trust factors into loyalty. Know. People are loyal to people they know and brands they know. Sometimes they feel loyal because they know you share a commonality. Maybe personally you are […]

Stand Out, Be You

How many real estate agents do you know? Financial planners? Insurance agents? Whatever your industry, you probably know someone else who does what you do. Because of that you have to distinguish yourself from everyone else, stand out and build relationships. The more distinct and true to yourself you are, the more you will attract […]

Mother’s Day Ideas for your Busines

Sunday is Mother’s Day in the United States. If you are curious what most people give their mother on this holiday, here is what the National Retail Federation reports: Cards (77%) Flowers (69%) Take her out to eat (55%) This year, they expect more money to be spent on jewelry than any other category of […]

The Most Important Person in the World

I was listening to an interview of Daymond John the other day. Daymond is best known as the founder of the clothing line, FUBU, and an investor on the show, Shark Tank. In the interview he said, “Your customer is the most important person in the world.” Moments later he went on to say, “Everyone […]

Your Loyal Dog Can Teach You About Loyal Clients

Man’s best friend is known for being loyal. Dogs will stick by your side, comfort you and protect you. Most of the time, they lie around having a “lazy dog” kind of day. The things that get them active excited can teach you how to engage your clients so they become loyal clients. An unexpected […]

Client Loyalty for Online Businesses

Milana Leshinsky of Simplicity Circle recently interviewed me about client loyalty.

Loyalty in an Online Business

Making money online is a numbers game. You track subscribers, click rates, conversions, etc. The more people who see your offer, the more money you will make. So technically, you just need to pay for more high-converting ads and invest in building your list. What if you increased your conversion rates? Then you could make […]

Why loyalty matters.

Think of someone or something you are loyal to. It could be a person, a business, a team, an alma mater, a religion, or a political party. If someone were to ask you about your experience with the thing you are loyal to, you would probably enthusiastically rave about it. You would have lots of […]

Time Lapse of Gift Basket Assembly

Recently, I assembled 170 gift baskets for a financial planning office for their clients for the holidays. I thought it would be fun to do a time lapse film of the process. We took 2 different videos, which covered about 2/3 of the gift baskets (around 120). There was also the process of boxing them […]