Don’t Get Stuck in The Waiting Place

The road to success is not a straight line. There are ups and downs. You know that. What do you do to sustain your business during the downs? Do you pull back or stay busy building relationships? For a long time I would pull back when business was down and times were lean. I determined […]

The Most Important Person in the World

I was listening to an interview of Daymond John the other day. Daymond is best known as the founder of the clothing line, FUBU, and an investor on the show, Shark Tank. In the interview he said, “Your customer is the most important person in the world.” Moments later he went on to say, “Everyone […]

Your Loyal Dog Can Teach You About Loyal Clients

Man’s best friend is known for being loyal. Dogs will stick by your side, comfort you and protect you. Most of the time, they lie around having a “lazy dog” kind of day. The things that get them active excited can teach you how to engage your clients so they become loyal clients. An unexpected […]

Client Loyalty for Online Businesses

Milana Leshinsky of Simplicity Circle recently interviewed me about client loyalty.

Why loyalty matters.

Think of someone or something you are loyal to. It could be a person, a business, a team, an alma mater, a religion, or a political party. If someone were to ask you about your experience with the thing you are loyal to, you would probably enthusiastically rave about it. You would have lots of […]

Be Strategic for More Organic Referrals

Organic referrals are those that happen naturally. Someone has a need and someone else recommends a service provider. It happens all the time. You need a babysitter? You ask another family with young children who they recommend. If you want your carpets cleaned, you ask friends who they have had clean their carpets. Sometimes referrals […]

Together you’ll go far with strategic referral partners.

  Educate Strategic referral partners can help you go farther in your business than you can go alone. If you want to go fast, go alone. If you want to go far, go together. African Proverb This African Proverb contains a lot of truth for an entrepreneur or solo-professional. One of the great advantages of […]

Customer referral marketing – Are you Shareable?

One of the best sources of referrals is from clients. Your ideal customer probably is associated with more ideal customers. Birds of a feather flock together. Your clients already know people who would make great clients for you. Implement customer referral marketing to encourage them to refer others to you. In order for customers to […]

Who are your biggest cheerleaders?

In business, cheerleaders are the people who believe in you, support you, and do what they can to help. Sometimes they are a listening ear to bounce ideas off of. They might help promote things for you. Perhaps your cheerleaders endorse you, brag about you or give you raving testimonials. Tapping into these people as […]

Building a relationship with strategic business partners

Strategic business partners can open doors for you, help you build your business, and give you referrals. Once you have identified who they are in your business, it is important to stay in touch with them. Keeping in touch in a friendly way reminds them of you. Doing it consistently ensures that you are top […]