Steps in a Relationship Marketing Plan

Knowing that it costs anywhere from 5 to 30 times more to gain a new client than retain an existing one, you are probably already sold on the value of a relationship marketing plan.  You understand how important it is for each person who has contact with your business to feel like a person, not […]

What is a Relationship Marketing Plan?

You probably have a marketing plan. It is important to plan for how you are going to get the word out about your business. Marketing is promoting and selling your products and services. Relationship marketing looks at your communication as a way to build life-long relationships with your contacts, rather than treating them as one-time […]

Book Review: Purple Cow and Free Prize Inside

  Years ago I read Seth Godin’s Purple Cow and it changed the way I looked at things. I recently revisited the book, along with its sequel, Free Prize Inside.     Seth Godin says that in the noisy world we live in, your business needs to be remarkable in order to be noticed and […]

What is your NPS (Net Promoter Score)?

If you want to know how you’re doing from your clients’ perspective, a great way to find out is through a survey at the end of the project or annually to ongoing clients. Having a survey gives your customers a voice. It can alert you of things that aren’t going well and help you capitalize […]

Book Review – 7L: The Seven Levels of Communication

When I first saw Michael J. Maher’s book, 7L: The Seven Levels of Communication, I thought it would be about communication. The topic was supposed to be about referrals, so I gave it a chance after hearing about it from several colleagues. Maher is known as “North America’s Most Referred Real Estate Professional.” His book […]

Is your business spreadable? Sharable client experiences.

Client experiences that delight make it easy for clients to tell others about you. In 1977 Pillsbury had a commercial about just how spreadable their frosting was. They cut a knife out of a paper plate and showed everyone that you could spread it with a paper knife. While all you needed was a paper […]

I don’t have loyalty to a photographer.

As I worked with my daughter to choose a photographer for her senior pictures, I realized that no photographer has earned my loyalty. Because of that, this will be the 5th professional photographer I have used in the last 10 years. When my oldest was a senior, I knew a photographer through networking. I hired […]

Why Building Loyalty Matters

There are many things to consider when growing a business. Especially if you are a 1 person show, you have to cover marketing, sales, operations and delivering your goods or services. Building loyalty may seem like one of those things you’ll get around to once everything else is running smoothly. The problem is, if you […]

Book Review: The Referral Engine

 I had a hard time getting into The Referral Engine and seeing it through to the end. I expected a book that was focused on referral systems. This book goes much farther than that and lays the foundations of business systems. A business has to have the foundations in place before a referral system will […]

A Promotional Product that Helps Build Trust with Clients.

  You can build trust with clients by giving them an appropriate promotional product. A client wanted to let his clients know that he was there for them. He is a life insurance agent and works primarily with adults over the age of 50. Some of his clients are 80 or older. He found that […]