Have you ever lost touch?

Open up your accounting software and look at the client list. If you have been in business for a while, you probably have an extensive list. What might surprise you is the names on the list that you haven’t had contact with in a while. If you work on a project or contract basis, you […]

Steps in a Relationship Marketing Plan

Knowing that it costs anywhere from 5 to 30 times more to gain a new client than retain an existing one, you are probably already sold on the value of a relationship marketing plan.  You understand how important it is for each person who has contact with your business to feel like a person, not […]

What is a Relationship Marketing Plan?

You probably have a marketing plan. It is important to plan for how you are going to get the word out about your business. Marketing is promoting and selling your products and services. Relationship marketing looks at your communication as a way to build life-long relationships with your contacts, rather than treating them as one-time […]

Repeat business. When will they need you again?

Repeat business is a great source of revenues, but you need to know the average time between sales in your industry. Past clients are a great source of repeat business as well as referrals. According to Sweet Tooth repeat customers’ sales conversion is nine times higher than a new prospect. Knowing how long before they […]

Reconnect with Acquaintances to Build Your Business

Recently, I was at an event where I had the opportunity to reconnect with many people I had met through the years in different situations. Some I recognized their faces. Others their name rang a bell. One woman said she thought I looked familiar – we are Facebook friends. Connections like these acquaintances are only […]

Celebrate to Reactivate Clients

Sending a simple birthday card may be a great way to reactivate clients in your business. Do you have clients you haven’t heard from in a while? They may have been great clients who for one reason or another haven’t invested in your services recently. Sometimes clients have health concerns or family problems that derail […]