Creating a Follow Up Plan

Creating a follow up plan is like insulating your home. The upfront effort pays off later. If you have ever owned a home, you have probably spent money on glamorous things like insulation. According to HomeAdvisor.com, the average homeowner spends $1359 to insulate their home. You could also use that money to fly to Florida […]

Invest in Follow Up

Follow up is an upfront cost of time in your business. There is always something you would rather do with that time. But being disciplined to set aside the time to follow up pays dividends in your business. The time you invest in follow up turns into new clients, which increases your revenues. Think of […]

Cleaning Your House can Teach You About Follow up Activities

Follow up activities in your business is a lot like cleaning house. I love a clean house, but I hate cleaning. It’s tedious. There’s always something more important to do. And when I let things go, they pile up quickly. Before you know it, dirty dishes and clutter are stacking up everywhere. When it gets […]

Push the Pause Button on Email Follow Up

Email follow up is quick, easy and inexpensive. You can send it whenever you think of it. It doesn’t matter if your prospect lives in a different time zone you don’t have to worry about what time it is. If you are working late, you won’t interrupt them. The problem with email follow up is […]

How to quadruple your open rate.

Email marketing is here to stay, but its effectiveness is decreasing. Email is a great way to reach a lot of people at a low investment of time and money. You can reach an email list of thousands all at once. The problem is, in boxes are overflowing and open rates have dropped. According to […]

Steps in a Relationship Marketing Plan

Knowing that it costs anywhere from 5 to 30 times more to gain a new client than retain an existing one, you are probably already sold on the value of a relationship marketing plan.  You understand how important it is for each person who has contact with your business to feel like a person, not […]

What is a Relationship Marketing Plan?

You probably have a marketing plan. It is important to plan for how you are going to get the word out about your business. Marketing is promoting and selling your products and services. Relationship marketing looks at your communication as a way to build life-long relationships with your contacts, rather than treating them as one-time […]

Book Review: Purple Cow and Free Prize Inside

  Years ago I read Seth Godin’s Purple Cow and it changed the way I looked at things. I recently revisited the book, along with its sequel, Free Prize Inside.     Seth Godin says that in the noisy world we live in, your business needs to be remarkable in order to be noticed and […]

Book Review – 7L: The Seven Levels of Communication

When I first saw Michael J. Maher’s book, 7L: The Seven Levels of Communication, I thought it would be about communication. The topic was supposed to be about referrals, so I gave it a chance after hearing about it from several colleagues. Maher is known as “North America’s Most Referred Real Estate Professional.” His book […]

Memorable Mail – Can you mail a ball?

Over the years I’ve wondered, “Can you mail a ball?” I have heard different opinions on the subject. Some say yes. Somewhere I heard that it has to be a special, high quality, postal-approved ball. I needed to know for myself. I decided that I should choose a good quality ball to make sure it […]