Book Review – 7L: The Seven Levels of Communication

When I first saw Michael J. Maher’s book, 7L: The Seven Levels of Communication, I thought it would be about communication. The topic was supposed to be about referrals, so I gave it a chance after hearing about it from several colleagues. Maher is known as “North America’s Most Referred Real Estate Professional.” His book […]

Memorable Mail – Can you mail a ball?

Over the years I’ve wondered, “Can you mail a ball?” I have heard different opinions on the subject. Some say yes. Somewhere I heard that it has to be a special, high quality, postal-approved ball. I needed to know for myself. I decided that I should choose a good quality ball to make sure it […]

Book Review: Life as a Daymaker

I heard about the book, Life as a Daymaker: How to change the world simply by making someone’s day!, several years ago and was curious. David Wagner is the owner of Juut Salonspas where their mission is to serve and replenish. He defines a daymaker as, “A person who performs acts of kindness with the […]

Memorable Mail: Can you mail glow sticks?

A package of glow sticks is small and light weight. The packaging is secure. I wondered, “Can you mail glow sticks?” I waited for a good opportunity to send them. After attending a networking meeting where a client said some really wonderful things to me about our work together I knew it was the perfect […]

Memorable Mail: Send a Flower Pot

Last year I sent a bucket in the mail. This year, I wanted to do something similar but more interesting. I wanted to send a flower pot and seeds. First, I purchased an inexpensive plastic pot and a packet of seeds. Next, I wrote a note to a client thanking her for her business and […]

Book Review: Hug Your Customers

I read Hug Your Customers a number of years ago. It is a great lesson on how taking care of your customers can increase your profits. I reread it recently and re-learned a lot of great principles that can be adapted to any business. Hug Your Customers The author of Hug Your Customers, Jack Mitchell, […]

Memorable Mail: Mailing Flip Flops

I had heard about mailing flip flops and wanted to try it myself. I sent these as a welcome gift to a new client. Can you send flip flops in the mail? I saw this idea online and watched for the right opportunity to try it. Oh how I have been looking forward to sending […]

Are You a Commodity? Set Yourself Apart.

At almost every networking meeting I have attended in the last 10 years, there has been at least one real estate agent, financial planner, insurance agent, and chiropractor. If you have been in business very long, you have probably met your fair share of people in these professions. There is nothing wrong with that. I […]

Book Review: The Referral Engine

 I had a hard time getting into The Referral Engine and seeing it through to the end. I expected a book that was focused on referral systems. This book goes much farther than that and lays the foundations of business systems. A business has to have the foundations in place before a referral system will […]

How to Retain Customers

Increasing retention increases revenues better than bringing in new clients. Smart business owners know how to retain customers. According to Harvard Business School, a mere 5% increase in retention will increase profits anywhere from 25% to 95%. Clearly client retention has a bigger impact on the bottom line than acquiring new clients. It saves money […]