How to Retain Customers

Increasing retention increases revenues better than bringing in new clients. Smart business owners know how to retain customers. According to Harvard Business School, a mere 5% increase in retention will increase profits anywhere from 25% to 95%. Clearly client retention has a bigger impact on the bottom line than acquiring new clients. It saves money […]

Funny things you can send in the mail – like cheeseballs!

This container of cheeseballs is one of the funny things you can send in the mail. When I walked past the giant container of cheeseballs at the store, I knew I had to try mailing it. It was big, self-contained, and in a hard plastic container. But who would appreciate that volume of cheeseballs? Clearly […]

How a Brand holiday can bring some of your personality into your marketing.

As a solo-professional, one of the things that draws people to work with you is – YOU! Your personality, your values, even your interests help you connect with clients and centers of influence. As they feel they know you better, they also come to like and trust you and want to work with you. One […]

Repeat business. When will they need you again?

Repeat business is a great source of revenues, but you need to know the average time between sales in your industry. Past clients are a great source of repeat business as well as referrals. According to Sweet Tooth repeat customers’ sales conversion is nine times higher than a new prospect. Knowing how long before they […]

Memorable Mail: Mail a box of cereal.

How to mail a box of cereal and grab someone’s attention. Can you mail a box of cereal without putting it in a box? In my most recent mail experiment I did just that. As the mail clerk weighed it to determine the postage he declared it, “the most expensive box of cereal.” While the […]

A Promotional Product that Helps Build Trust with Clients.

  You can build trust with clients by giving them an appropriate promotional product. A client wanted to let his clients know that he was there for them. He is a life insurance agent and works primarily with adults over the age of 50. Some of his clients are 80 or older. He found that […]

Reconnect with Acquaintances to Build Your Business

Recently, I was at an event where I had the opportunity to reconnect with many people I had met through the years in different situations. Some I recognized their faces. Others their name rang a bell. One woman said she thought I looked familiar – we are Facebook friends. Connections like these acquaintances are only […]

A Welcome Package that Works

Having a great onboarding process means a smooth transition for new clients. It has the potential to make them feel welcome and reassured that they made the right decision. A great welcome package can encourage your new client to refer you to others. Last year we worked with Behave Your Best to help improve their […]

Giftology Book Review

“The overall goal of Giftology is to make someone feel special and acknowledged by gifting them with ‘practical luxuries.’” ~John Ruhlin John Ruhlin uses gifts to open doors and build relationships in business. His book, Giftology, shares the philosophy and strategy he uses in gift giving. Here are some gems from the book: When you […]

How to write a customer referral program letter.

Invite your best clients to share referrals with you through a customer referral program letter. Customers are a great source of referrals. Because they are part of your ideal demographic, they probably know others who also fit in that category. They also have firsthand knowledge of what it is like to work with you and […]