Push the Pause Button on Email Follow Up

Email follow up is quick, easy and inexpensive. You can send it whenever you think of it. It doesn’t matter if your prospect lives in a different time zone you don’t have to worry about what time it is. If you are working late, you won’t interrupt them. The problem with email follow up is […]

How to quadruple your open rate.

Email marketing is here to stay, but its effectiveness is decreasing. Email is a great way to reach a lot of people at a low investment of time and money. You can reach an email list of thousands all at once. The problem is, in boxes are overflowing and open rates have dropped. According to […]

Steps in a Relationship Marketing Plan

Knowing that it costs anywhere from 5 to 30 times more to gain a new client than retain an existing one, you are probably already sold on the value of a relationship marketing plan.  You understand how important it is for each person who has contact with your business to feel like a person, not […]

What is a Relationship Marketing Plan?

You probably have a marketing plan. It is important to plan for how you are going to get the word out about your business. Marketing is promoting and selling your products and services. Relationship marketing looks at your communication as a way to build life-long relationships with your contacts, rather than treating them as one-time […]

Book Review: Purple Cow and Free Prize Inside

  Years ago I read Seth Godin’s Purple Cow and it changed the way I looked at things. I recently revisited the book, along with its sequel, Free Prize Inside.     Seth Godin says that in the noisy world we live in, your business needs to be remarkable in order to be noticed and […]

Book Review – 7L: The Seven Levels of Communication

When I first saw Michael J. Maher’s book, 7L: The Seven Levels of Communication, I thought it would be about communication. The topic was supposed to be about referrals, so I gave it a chance after hearing about it from several colleagues. Maher is known as “North America’s Most Referred Real Estate Professional.” His book […]

Memorable Mail – Can you mail a ball?

Over the years I’ve wondered, “Can you mail a ball?” I have heard different opinions on the subject. Some say yes. Somewhere I heard that it has to be a special, high quality, postal-approved ball. I needed to know for myself. I decided that I should choose a good quality ball to make sure it […]

Book Review: Life as a Daymaker

I heard about the book, Life as a Daymaker: How to change the world simply by making someone’s day!, several years ago and was curious. David Wagner is the owner of Juut Salonspas where their mission is to serve and replenish. He defines a daymaker as, “A person who performs acts of kindness with the […]

Memorable Mail: Can you mail glow sticks?

A package of glow sticks is small and light weight. The packaging is secure. I wondered, “Can you mail glow sticks?” I waited for a good opportunity to send them. After attending a networking meeting where a client said some really wonderful things to me about our work together I knew it was the perfect […]

Memorable Mail: Send a Flower Pot

Last year I sent a bucket in the mail. This year, I wanted to do something similar but more interesting. I wanted to send a flower pot and seeds. First, I purchased an inexpensive plastic pot and a packet of seeds. Next, I wrote a note to a client thanking her for her business and […]