Loyalty in an Online Business

Making money online is a numbers game. You track subscribers, click rates, conversions, etc. The more people who see your offer, the more money you will make. So technically, you just need to pay for more high-converting ads and invest in building your list. What if you increased your conversion rates? Then you could make […]

Why loyalty matters.

Think of someone or something you are loyal to. It could be a person, a business, a team, an alma mater, a religion, or a political party. If someone were to ask you about your experience with the thing you are loyal to, you would probably enthusiastically rave about it. You would have lots of […]

Time Lapse of Gift Basket Assembly

Recently, I assembled 170 gift baskets for a financial planning office for their clients for the holidays. I thought it would be fun to do a time lapse film of the process. We took 2 different videos, which covered about 2/3 of the gift baskets (around 120). There was also the process of boxing them […]

Top 5 Reasons Why Customers Leave

When you ask a customer who is ending service with you why they are leaving, they may give a variety of excuses. The most common are money and time. However, those may not be the real reasons. When you get to the heart of the matter, statistics tell us these are the top reasons why […]

What is a Relationship Marketing Plan?

You probably have a marketing plan. It is important to plan for how you are going to get the word out about your business. Marketing is promoting and selling your products and services. Relationship marketing looks at your communication as a way to build life-long relationships with your contacts, rather than treating them as one-time […]

What is your NPS (Net Promoter Score)?

If you want to know how you’re doing from your clients’ perspective, a great way to find out is through a survey at the end of the project or annually to ongoing clients. Having a survey gives your customers a voice. It can alert you of things that aren’t going well and help you capitalize […]

Behind The Scenes of a Client Appreciation Project.

While working on a recent client appreciation project, I realized once again how valuable it is to have someone handling the details. Here is the client appreciation project from my client’s perspective: The client submits concept, content, names and addresses, and sends content to graphic designer. She approves the ribbon design, jar type and candy. […]

Is your business spreadable? Sharable client experiences.

Client experiences that delight make it easy for clients to tell others about you. In 1977 Pillsbury had a commercial about just how spreadable their frosting was. They cut a knife out of a paper plate and showed everyone that you could spread it with a paper knife. While all you needed was a paper […]

I don’t have loyalty to a photographer.

As I worked with my daughter to choose a photographer for her senior pictures, I realized that no photographer has earned my loyalty. Because of that, this will be the 5th professional photographer I have used in the last 10 years. When my oldest was a senior, I knew a photographer through networking. I hired […]