Thank You is Important in Every Language

I spent an incredible week on a Mediterranean cruise. We visited Spain, France and Italy. Everywhere we went, I tried to know a few words in the native language. Especially thank you – gracias, merci, grazie. It was important for me to recognize the people who were serving me – from clerks at stores and […]

Build relationships, make friends in business.

Jeffrey Gitomer is a sales coach. But he talks about more than just the strategies to make the sale. He is a great advocate of building loyalty. I love this short video about making friends. It really is all about relationships. What do you think? How do you build relationships in your business? Do your […]

Stand Out, Be You

How many real estate agents do you know? Financial planners? Insurance agents? Whatever your industry, you probably know someone else who does what you do. Because of that you have to distinguish yourself from everyone else, stand out and build relationships. The more distinct and true to yourself you are, the more you will attract […]

The Most Important Person in the World

I was listening to an interview of Daymond John the other day. Daymond is best known as the founder of the clothing line, FUBU, and an investor on the show, Shark Tank. In the interview he said, “Your customer is the most important person in the world.” Moments later he went on to say, “Everyone […]

Your Loyal Dog Can Teach You About Loyal Clients

Man’s best friend is known for being loyal. Dogs will stick by your side, comfort you and protect you. Most of the time, they lie around having a “lazy dog” kind of day. The things that get them active excited can teach you how to engage your clients so they become loyal clients. An unexpected […]

Client Loyalty for Online Businesses

Milana Leshinsky of Simplicity Circle recently interviewed me about client loyalty.

Loyalty in an Online Business

Making money online is a numbers game. You track subscribers, click rates, conversions, etc. The more people who see your offer, the more money you will make. So technically, you just need to pay for more high-converting ads and invest in building your list. What if you increased your conversion rates? Then you could make […]

Why loyalty matters.

Think of someone or something you are loyal to. It could be a person, a business, a team, an alma mater, a religion, or a political party. If someone were to ask you about your experience with the thing you are loyal to, you would probably enthusiastically rave about it. You would have lots of […]

Time Lapse of Gift Basket Assembly

Recently, I assembled 170 gift baskets for a financial planning office for their clients for the holidays. I thought it would be fun to do a time lapse film of the process. We took 2 different videos, which covered about 2/3 of the gift baskets (around 120). There was also the process of boxing them […]

Top 5 Reasons Why Customers Leave

When you ask a customer who is ending service with you why they are leaving, they may give a variety of excuses. The most common are money and time. However, those may not be the real reasons. When you get to the heart of the matter, statistics tell us these are the top reasons why […]