Behind The Scenes of a Client Appreciation Project.

While working on a recent client appreciation project, I realized once again how valuable it is to have someone handling the details. Here is the client appreciation project from my client’s perspective: The client submits concept, content, names and addresses, and sends content to graphic designer. She approves the ribbon design, jar type and candy. […]

Is your business spreadable? Sharable client experiences.

Client experiences that delight make it easy for clients to tell others about you. In 1977 Pillsbury had a commercial about just how spreadable their frosting was. They cut a knife out of a paper plate and showed everyone that you could spread it with a paper knife. While all you needed was a paper […]

I don’t have loyalty to a photographer.

As I worked with my daughter to choose a photographer for her senior pictures, I realized that no photographer has earned my loyalty. Because of that, this will be the 5th professional photographer I have used in the last 10 years. When my oldest was a senior, I knew a photographer through networking. I hired […]