Tribalism: Group Loyalty

Have you heard the phrase, “birds of a feather flock together”? This proverb states that people with similarities will be found together. It’s easy to be with people who share something with us. There is a natural tendency to group loyalty. I explored that topic in a panel discussion on the Client Loyalty Summit. I […]

2018 Client Loyalty Summit

Have you ever wondered why some businesses grow and have a reputation, even though it seems like they do very little marketing and advertising? My guess is they have built loyalty.   When you have loyalty in your business, you keep your clients longer they become an unpaid sales force for you – sending referrals […]

Build Loyalty By Being YOU

As I have been interviewing experts about their take on client loyalty, one thing is clear. When you are an independent professional or solo-entrepreneur in a service industry, clients are buying YOU. They are drawn to your personality, to WHO you are.  The best way to build loyalty is to lead with who you are. […]

Know, Like, Trust, Loyalty

You’ve probably heard about know, like, trust from a marketing standpoint. These three pillars are also the building blocks for loyalty. Here’s how know, like, trust factors into loyalty. Know. People are loyal to people they know and brands they know. Sometimes they feel loyal because they know you share a commonality. Maybe personally you are […]

Thank You is Important in Every Language

I spent an incredible week on a Mediterranean cruise. We visited Spain, France and Italy. Everywhere we went, I tried to know a few words in the native language. Especially thank you – gracias, merci, grazie. It was important for me to recognize the people who were serving me – from clerks at stores and […]

Build relationships, make friends in business.

Jeffrey Gitomer is a sales coach. But he talks about more than just the strategies to make the sale. He is a great advocate of building loyalty. I love this short video about making friends. It really is all about relationships. What do you think? How do you build relationships in your business? Do your […]

Stand Out, Be You

How many real estate agents do you know? Financial planners? Insurance agents? Whatever your industry, you probably know someone else who does what you do. Because of that you have to distinguish yourself from everyone else, stand out and build relationships. The more distinct and true to yourself you are, the more you will attract […]

The Most Important Person in the World

I was listening to an interview of Daymond John the other day. Daymond is best known as the founder of the clothing line, FUBU, and an investor on the show, Shark Tank. In the interview he said, “Your customer is the most important person in the world.” Moments later he went on to say, “Everyone […]

Your Loyal Dog Can Teach You About Loyal Clients

Man’s best friend is known for being loyal. Dogs will stick by your side, comfort you and protect you. Most of the time, they lie around having a “lazy dog” kind of day. The things that get them active excited can teach you how to engage your clients so they become loyal clients. An unexpected […]

Client Loyalty for Online Businesses

Milana Leshinsky of Simplicity Circle recently interviewed me about client loyalty.