Fourth of July Marketing Ideas

If you live in the United States, the big summer celebration is the Fourth of July. You can reach out to prospects, clients, and centers of influence using these Fourth of July Marketing Ideas. If you live outside the United States, adapt these to your country’s celebration or for some summer fun. My top 10 […]

Build relationships, make friends in business.

Jeffrey Gitomer is a sales coach. But he talks about more than just the strategies to make the sale. He is a great advocate of building loyalty. I love this short video about making friends. It really is all about relationships. What do you think? How do you build relationships in your business? Do your […]

Don’t Get Stuck in The Waiting Place

The road to success is not a straight line. There are ups and downs. You know that. What do you do to sustain your business during the downs? Do you pull back or stay busy building relationships? For a long time I would pull back when business was down and times were lean. I determined […]

10 Ways to Celebrate National Humor Month in your Business

April is National Humor Month. Here are 10 ways you can use the occasion in your business to follow up and connect with your contacts. Email a joke, have them respond to receive the punch line. Send a funny card with a joke or humorous cartoon. Share a video of your favorite comedian. Tell a […]

5 Ways to Make Follow up Fun!

Following up with prospects is not the most exciting thing you do in your business. And because of that, you may put it off or avoid doing it all together. Here are 5 ways to make follow up fun. Celebrate unique, off-the-wall holidays. You can follow the crazy holidays at sites like: National Day Calendar,  […]

How many times to you follow up with prospects?

Statistics tell us that 80% of sales are made after the 5th contact, yet only 10% of salespeople make more than 3 contacts. Logically, you can see that there is a need to follow up with prospects more than 5 times. Yet, you may find that after you make the first contact, you wait and […]

Having a Follow up System Helps Your Business Grow

In business, you may have heard the analogy of planting seeds and growing crops. If marketing is planting seeds and sales are the harvest, what comes between those two events? On a farm, the farmer doesn’t plant in the spring, go on vacation and then show up to harvest in the fall. There is a […]

Top 10 ways to celebrate Valentine’s Day in Your Business.

Many businesses celebrate an annual holiday in December. Few celebrate Valentine’s Day. You can stand out by doing one of these things in your business this year.   Send Valentine’s cards to all your clients from last year saying, “I love doing business with you.” Send Valentine’s cards to your strategic partners saying, “I love […]

Creating a Follow Up Plan

Creating a follow up plan is like insulating your home. The upfront effort pays off later. If you have ever owned a home, you have probably spent money on glamorous things like insulation. According to HomeAdvisor.com, the average homeowner spends $1359 to insulate their home. You could also use that money to fly to Florida […]

Invest in Follow Up

Follow up is an upfront cost of time in your business. There is always something you would rather do with that time. But being disciplined to set aside the time to follow up pays dividends in your business. The time you invest in follow up turns into new clients, which increases your revenues. Think of […]