Is your business spreadable? Sharable client experiences.

Client experiences that delight make it easy for clients to tell others about you. In 1977 Pillsbury had a commercial about just how spreadable their frosting was. They cut a knife out of a paper plate and showed everyone that you could spread it with a paper knife. While all you needed was a paper […]

I don’t have loyalty to a photographer.

As I worked with my daughter to choose a photographer for her senior pictures, I realized that no photographer has earned my loyalty. Because of that, this will be the 5th professional photographer I have used in the last 10 years. When my oldest was a senior, I knew a photographer through networking. I hired […]

Increase Customer Retention and Loyalty

Customer retention and loyalty go hand in hand. The more loyal your customers are, the greater your customer retention is. And the greater your customer retention is, the more money you make in your business. The longer customers stay with a company, the more they are willing to spend. You also lower your marketing and […]

Book Review: Life as a Daymaker

I heard about the book, Life as a Daymaker: How to change the world simply by making someone’s day!, several years ago and was curious. David Wagner is the owner of Juut Salonspas where their mission is to serve and replenish. He defines a daymaker as, “A person who performs acts of kindness with the […]

Book Review: Customer Satisfaction is Worthless

Most businesses are striving to satisfy their customers. That is why the title, Customer Satisfaction is Worthless Customer Loyalty is Priceless, by Jeffrey Gitomer is so surprising. He points out that satisfied customers may buy from you again or they may try the competition. LOYAL customers are what we should be striving for. Loyal customers […]

Book Review: Hug Your Customers

I read Hug Your Customers a number of years ago. It is a great lesson on how taking care of your customers can increase your profits. I reread it recently and re-learned a lot of great principles that can be adapted to any business. Hug Your Customers The author of Hug Your Customers, Jack Mitchell, […]

How to Improve Customer Experience: The Tour Guide Method

How to improve customer experience by acting as the tour guide of your business. Not too long ago, I took my kids on a tour of a historic mansion. As we purchased our tickets, we were told where to go and what to do and when to expect our tour to begin. After a brief […]

Use a client exit survey for feedback and referrals.

Use a client exit survey to get past the polite “excuses” and get real feedback.   When a client stops working with you, it may be for a number of reasons. As a business owner, you may think you know, but unless you take the time to ask, you don’t have all the information. When […]

Acts of Service Opens Doors

You are probably more than willing to give acts of service to your clients and colleagues, but have you considered asking them for help?   Over the last few weeks, I have given and received small acts of service that have opened doors. In asking for what was needed, it gave the other person permission […]

How to Earn Referrals

In her song, Bonnie Raitt says, “Let’s give them something to talk about.” While her song is talking about people gossiping about a couple falling in love, those words provide an important business lesson. If you want to know how to earn referrals, you first need to give people, “something to talk about.” Referrals from […]