As a solo-professional, one of the things that draws people to work with you is – YOU! Your personality, your values, even your interests help you connect with clients and centers of influence. As they feel they know you better, they also come to like and trust you and want to work with you. One way you can add a little bit of you to your communication and marketing is to choose a brand holiday to celebrate. There is a holiday for every day of the year – not just the big ones like Valentine’s Day, St. Patrick’s Day, The 4th of July, etc. There are strange and quirky days that deal with food, industries, animals and interests.
Here is how one client is incorporating her love and talent for baking into her marketing.
Gretchen Powers is a real estate agent in Juneau, Alaska. In years past she has done massive amounts of baking as a thank you to her clients. She has done pies at Thanksgiving and cupcakes at Valentine’s Day. There is also a perfect brand holiday – World Baking Day on May 17th. Gretchen could do more baking – or just send a card celebrating World Baking Day. I can almost guarantee that she will be the only one to send a card for World Baking Day to her clients. When she includes in the message a little about her love for baking, it will help people get to know and like her better.
She could share a short story about where she learned to bake. (Was it from a mom, grandma, relative, or mentor in her life?) She could tell about her favorite thing to bake and include the recipe. Gretchen could share a baking tradition that she has developed over the years.
What could you do with a brand holiday?
Do you have a passion for penguins? Celebrate Penguin Awareness Day on January 20th or World Penguin Day on April 25th. Are you a voracious reader? , National Reading Day is January 23rd, World Book Day is April 23rd and Author’s Day is November 1st. If you love chocolate, you could celebrate World Chocolate Day on July 7th or National Chocolate Day on October 28th. The possibilities are endless.
Whatever brand holiday you choose to celebrate, you could do a variety of things:
- Send a card
- Give annual client appreciation gifts
- Hold a client appreciation event
- Give back to a non-profit that you support, or that aligns with your holiday
- Have a contest
- Write a blog post
- Tweet about it
Whatever you choose to do, make sure it all aligns with YOU. Putting a little personality in your marketing communications is a great way to build relationships.
Here’s one of my favorite sources for holidays: http://www.nationaldaycalendar.com/ If you follow me on Facebook, I post a holiday each day M-F (there are more than one each day, but I only post one). #celebrateeveryday
Do you have a brand holiday? How do you put your personality into your marketing? Share below.